Case study · NDIS provider website and SEO
Good Company Disability Services
An accessible, service-led website for an NDIS provider working across Victoria and Western Australia, built to be found for the supports it delivers.
Tap the sonar to ping the deep
Built to be trusted at a glance
Good Company needed a website that participants, families and support coordinators could trust at a glance, that explained each support in plain language, and that could be found by people searching for those supports.
Kraken Digital and Good Company share an owner, so we know the sector from the inside. That shaped every decision on this build, and it is why we now run the whole digital side, from the code to the marketing.
- Client
- NDIS provider, Victoria and Western Australia
- Platform
- WordPress on managed Kinsta hosting
- What we do
- Website build, development, hosting, maintenance and marketing
- Running marketing since
- 8 May 2026
SEO engagement from October 2026
The dive, on the record
A public log of what Kraken Digital has done for Good Company, and when. New entries are added as the work lands, so you can see exactly what we were responsible for.
Designed and built by Kraken Digital
A WordPress site with a page for every support, city pages for Melbourne and Perth, an accessibility toolbar, and participant stories and Google reviews sitting beside the services.
Managed hosting and care
Hosted on our managed Kinsta platform, with daily backups, security monitoring, and plugin, theme and core updates handled by us.
Kraken Digital takes over marketing
A previous agency’s 12-month SEO engagement ended on 8 May 2026. From that date, Good Company’s marketing has been run by Kraken Digital, alongside the website we already built and look after.
Tracking audit and speed overhaul
Legacy tags left over from the previous setup were removed, scripts deferred, images lightened and critical CSS added. Mobile performance went from 41 to 90 in a lab test on 16 October 2026.
SEO engagement begins
Kraken Digital’s SEO engagement for Good Company started in October 2026. We recorded the search baseline further down this page on 15 October 2026, so every future gain can be checked against it.
Results will be logged here as they land
Before and after our speed work
PageSpeed Insights lab tests of the home page, taken before our speed work and again on 16 October 2026. Drag the dial to surface the difference.
Lab scores: 90 to 100 is good, 50 to 89 needs work, under 50 is poor.
Before0.0 s
After0.0 s
Source: Google PageSpeed Insights, home page. Lab results vary from run to run; real-user data comes from the Chrome UX Report. Run the test yourself ↗
What we did, tentacle by tentacle
Each service we run for Good Company, what we delivered, why it suits an NDIS provider, and the numbers behind it. Tap a service.
An NDIS website people trust at a glance
Designed, written and built by Kraken Digital on WordPress. See our NDIS web design service.
A page for every support (NDIS mentoring, employment support, SLES, self care, and social and community participation), city pages for Melbourne and Perth, suburb service-area pages, and participant stories and Google reviews beside each service.
Participants, families and support coordinators each need different answers, so every service page leads with plain-language eligibility, funding and next steps.
One site that serves two states and turns searches into referrals.
From slow to sonar-fast on mobile
A full speed overhaul, then ongoing maintenance so it stays that way.
Critical CSS, deferred scripts, lighter images and delayed tracking tags, plus ongoing plugin, theme and core updates.
Participants and families often browse on phones and patchy connections, so we tuned for mobile first, not just desktop scores.
Pages that load quickly for every participant, and Core Web Vitals that pass with real users.
Hosting nobody at Good Company thinks about
Part of our managed hosting service.
Managed Kinsta hosting with daily backups, security monitoring and updates, all handled by us.
For a provider, the website is a referral channel. If it is down, referrals are missed, so uptime is our job, not theirs.
A fast, secure site with zero maintenance time for the Good Company team.
Accessible by design, not as an afterthought
Many of the people this provider supports live with disability, so access came first.
An accessibility toolbar, plain language throughout, readable type, and descriptive links and image text.
We built towards the WCAG 2.2 standard from the first wireframe, for participants, carers and coordinators alike.
More people can read, navigate and enquire without help.
Clean tracking, measured honestly
Fewer scripts, and numbers that mean something.
An audit of the site’s tag manager. Legacy tags left over from the previous setup that no longer served a purpose were removed, and the remaining tracking was delayed so it does not slow pages down.
We count real enquiries, not page views, so Good Company’s reports reflect actual referrals.
Honest reporting and lighter pages, ready for the marketing that follows.
SEO: a new engagement, started October 2026
Our SEO for NDIS providers service, now running for Good Company.
A full search baseline recorded on 15 October 2026: keyword positions, estimated traffic, and the technical groundwork in the other tabs.
NDIS searches split by city and by support type, so the plan maps each support and each city to its own page.
Every gain from here is measured against a public starting line.
The starting line, marked in public
Where Good Company stood in Google when our SEO engagement began. These positions were in place before our SEO work started, so we are not claiming them. They are the line we will be measured against.
◆ Baseline · not a resultSearch positions vary by location and change over time. Semrush figures are estimates. Tap or hover a buoy for the detail.
Run an NDIS provider?
Your site could be next on the reef
We build accessible, fixed-price websites for NDIS providers, and the SEO to get them found. See NDIS marketing.