// 01 · 0 m · plumbersTrades · plumbing
SEO for plumbers and websites that ring
Plumbing is the most-searched trade on the Peninsula, and most of those searches happen on a phone with water on the floor. We build plumbing websites and local SEO around the jobs and suburbs that actually get typed into Google, then report calls, not clicks.
- $349a month for local SEO, no lock-inMonth to month
- $3,499+ GST fixed-price plumbing websitesWritten scope first
- 1,000searches a month for “plumber frankston”Semrush, Australia, Oct 2026
Depth = km from Mount Martha
// 01 · 240 mThe market
Where the jobs are biting
Where plumbers are searched for, suburb by suburb.
The fish finder above plots every “plumber + suburb” search we could measure, sized by monthly searches and placed by distance from our Mount Martha base. The log beside it is the same data in a table. Two things stand out: the volume sits in Frankston and Mornington, and the smaller suburbs have difficulty scores low enough that a well-built page can rank in months rather than years.
Plumbing searches split into emergencies (burst pipe, blocked drain, no hot water) and planned work (renovations, hot water replacement, gas). Emergency searchers call the first profile they trust; planned-work searchers compare three or four sites. One website has to do both jobs, so the emergency path is one tap long and the planned-work pages carry the detail: brands you fit, warranty terms, before-and-after photos and the compliance certificate line.
Related searches worth a page each
| Search | Phrase | Searches / month |
|---|---|---|
| emergency plumber mornington | emergency plumber mornington | 140 |
| hot water mornington peninsula | hot water mornington peninsula | 140 |
| plumber mornington vic | plumber mornington vic | 110 |
| Suburb | Phrase | Searches / month |
|---|---|---|
| Frankston | plumber frankston | 1,000 |
| Mornington | plumber mornington | 720 |
| Mornington Peninsula | plumber mornington peninsula | 480 |
| Rosebud | plumber rosebud | 390 |
| Mount Eliza | plumber mount eliza | 260 |
| Dromana | plumber dromana | 260 |
| Mount Martha | plumber mount martha | 210 |
| Hastings | plumber hastings | 210 |
| Somerville | plumber somerville | 170 |
// 02 · 420 mThe vessel
What a plumbing website has to carry
A sonar pass over a plumbing website that does its job. The scan line crosses each element; tap one to see why it is there.
- Tap-to-call in the headerThe number is a button on every screen, with the hours you actually answer. Emergency searchers do not scroll.
- Service and area in the first lineThe headline says what you do and where, in the words people search. “Emergency plumber, Mornington Peninsula” beats a slogan.
- VBA licence number up frontLicence, registration and insurance in a trust strip near the top of every page. It is a legal matter and a conversion matter.
- One page per job typeEach service gets its own page, with the questions customers ask answered honestly. That is what ranks, and what converts planned-work searchers.
- Reviews pulled from GoogleReal reviews, pulled through and answered. A review link you can text after a job keeps them coming.
- A short quote formThree fields, then a confirmation by text and email. Long forms lose the job to the next tab.
- Recent jobs by suburbPhotos of real work captioned with the suburb. They prove you are local and they rank for the suburb.
- Suburb pages, not a listA sentence listing suburbs ranks for nothing. A page for each suburb you cover, with local detail, ranks and converts.
// 03 · 600 mMethod
Built for plumbers, not adapted from a template
VBA licence number
In Victoria plumbing work is licensed and registered through the Victorian Building Authority, and a compliance certificate is required for work valued at $750 or more. Your licence number, the classes you hold (water, sanitary, gas fitting, roofing) and the words “compliance certificate issued” belong on the home page and every service page, not buried on an about page.
Job types we build pages for
- Blocked drains
- Hot water repairs and replacement
- Burst pipes and leaks
- Gas fitting
- Roof plumbing and gutters
- Bathroom and kitchen renovations
- Backflow and commercial maintenance
- Emergency and after-hours
How the SEO runs
- AuditTechnical health, mobile speed, current rankings and the competitors already winning your suburbs. Free, with no obligation, and you get first thoughts within one business day.
- ArchitectureA page for every job type (blocked drains, hot water repairs and replacement, burst pipes and leaks) and every suburb you cover, linked so Google reads them as one authority on plumbing in your area.
- Profile + reviewsGoogle Business Profile set up for a service-area business, review link in your after-job text, every review answered.
- MeasureCall tracking and form tracking, so the monthly report shows calls and enquiries by page, not just rankings.
The “near me” effect. “Plumber near me” and “electrician near me” each draw about 22,200 searches a month across Australia, and “builders near me” about 4,400. Those searches are decided by Google Business Profile and the searcher’s location, which is why the profile and the suburb pages are built together.Semrush Keyword Overview, Australia database, October 2026. Figures are estimated average monthly searches.
// 04 · 780 mPackages
What it costs, in writing
Fixed prices on the website, month to month on everything else. Every price on this page is the price on our packages pages; there is no tradie surcharge.
Websites for tradies
Custom WordPress, fixed price, written scope first. Essential (up to 6 pages) is built to go live in 4 weeks; Growth (up to 15 pages, $6,999 + GST) in 6 weeks. First year of managed hosting included.
- Tap-to-call, quote form and licence details above the fold
- A page per job type and per suburb
- You own the site, the content and the data
Local SEO
Month to month, no lock-in. Keyword tracking for the suburbs you work, scheduled audits, on-page work, suburb pages and editorial links, reported in plain English every month.
- Early movement in 3 to 6 months, significant results in 6 to 12
- Rankings, calls and enquiries in one report
- Cancel any month
Google Business Profile
A one-off optimisation of your profile (categories, services, service areas, photos, review link, landing page), or ongoing management at $249 + GST a month with posts, photos and review replies handled for you.
- Built for service-area businesses that hide their address
- Review link you can text after every job
- Monthly report on calls, directions and website taps
Google Ads for tradies
Flat-fee management for search campaigns that only run in your suburbs and only for the jobs you want. Conversion tracking counts real calls and form fills, not clicks.
- Launch tier covers up to $3,000 a month in ad spend
- Weekly search-term clean-up
- You own the account
Mobile PageSpeed score before and after our speed work on a client site (PageSpeed Insights lab data, 16 October 2026). Tradie searches are mostly on phones, often on a patchy connection in a driveway; a slow page is a lost call.
// 05 · 960 mWhy Kraken
Why plumbers work with Kraken
One operator, start to finish
You deal with Joshua Bartlett, the owner, from the first call to every monthly report. No account managers, no juniors, no offshore hand-offs. The person who scopes the job builds it.
Fixed price, written first
Websites are quoted as a fixed scope and a fixed price before any work starts. SEO, Google Business Profile and Google Ads are month to month. If we cannot deliver a result you are happy with within the agreed website scope, you are not charged.
Local, and it shows
Kraken is based in Mount Martha. We know the difference between a Rosebud summer and a Somerville estate build, and the pages we write for you read that way. Every number we publish is sourced and dated.
Our sister business, Good Company Disability Services, is the first organic result on Google for “NDIS mentor” (checked in Australia, 12 October 2026). The same local-page method behind that result is what we apply to trades. Read the case study.
// 06 · 1140 mCoverage
Suburb pages for plumbers
We publish a page for each suburb we serve, with its own search data and local detail, and we build the same for you. These are ours.
Other trades
// 07 · 1320 mQuestions
Questions plumbers ask before they call
How long before SEO for a plumbing business shows results?
Expect early movement in 3 to 6 months and significant, measurable results in 6 to 12. Plumbing is competitive in Frankston and Mornington, but the suburb-level searches (Mount Martha, Dromana, Somerville) have low difficulty scores in Semrush and move sooner. We report rankings, calls and enquiries every month so you can see it happening.
Do I need a new website, or can you work with my current one?
We audit first. If the current site is fast, mobile-friendly and editable, we add the service and suburb pages it is missing and keep going. If it is a slow template or a page builder nobody can edit, we rebuild it for a fixed price and redirect every old address so you keep the rankings you have.
What does a plumbing website cost?
Essential websites are $3,499 + GST (up to 6 pages, built to go live in 4 weeks) and Growth websites are $6,999 + GST (up to 15 pages, 6 weeks). Both include the first year of managed hosting, a written scope before work starts and full ownership when it launches.
Should my plumbing business pay for Google Ads as well?
Often yes, at the start. Ads put you in front of emergency searches from day one while the SEO builds. We manage search campaigns from $499 + GST a month, restricted to your suburbs and job types, and switch budget down as the organic calls take over.
Can you show my licence and compliance details the right way?
Yes. Your VBA licence number, the classes you hold and the compliance-certificate line go in the header area and on every service page, with your insurance and any brand accreditations. It is one of the first things a planned-work searcher looks for.
Tide’s right
Let’s get your plumbing business found first
Start with a free, no-obligation audit of your current site and Google Business Profile, or book a call with Joshua Bartlett. You will get a plain-English plan and a fixed price, and “you don’t need us” if that is the honest answer.