Local SEO

Local SEO Packages for Small Business

Be found by customers near you. Our local SEO packages get Australian small businesses into Google Maps and local results for the services they offer, in the suburbs they serve.

Get a free SEO audit See SEO packages

Month to month. No lock-in.

Tap the sonar to ping the deep

Why local SEO is different

A local search is one with a place in it, or one Google treats as local: “plumber near me”, “dog sitter Melbourne”, “accountant Fitzroy”. Google usually answers these with a map and a short list of businesses before any ordinary results. Being on that list depends on your Google Business Profile, your reviews, how close you are to the searcher, and whether your website backs up what your profile says.

That makes local SEO for small business a different job from general SEO. It is less about publishing a lot of content and more about getting the details right everywhere your business appears.

What our local SEO services include

Google Business Profile optimisation

Categories, services, service areas and photos set up properly and kept current. Also available on its own: Google Business Profile optimisation, as a one-off set-up or monthly management.

Local landing pages

A page for each service and each area you cover, written for the searches people actually make. See how we do it for trades on the SEO for tradies page and on our own suburb pages, starting with Mount Martha.

Google Maps SEO

Consistent name, address and phone details across your website and the listings that matter, so Google trusts your location.

Reviews

A simple, repeatable way to ask happy customers for Google reviews, and to respond to them.

Technical health

Fast load times, mobile usability and local business schema markup.

Plain-English reporting

A monthly record of what we did, what moved and what comes next.

Local SEO across Australia, from Melbourne

Kraken Digital is based in Melbourne and offers local SEO to businesses anywhere in Australia. The work is the same whether you serve one suburb or several cities: we build a page and a presence for each place you want to be found. If your customers are in Melbourne, see SEO for Melbourne small businesses.

For a Melbourne example, read the Pooch N Pounce case study: a local pet sitting business with service pages written around Melbourne searches and a Google Business Profile to match. If you run an NDIS provider, see SEO for NDIS providers. For businesses from Frankston to Portsea, see local SEO on the Mornington Peninsula.

First organic result on Google for “NDIS mentor”.

Proof from our own business

Good Company Disability Services, our sister business, is the first organic result on Google for “NDIS mentor”. We planned and built that website ourselves.

Ranking checked in Australia on 12 October 2026. Search results vary by location and change over time.

Local SEO packages and pricing

Local SEO runs on our standard SEO packages, from $349 a month. Packages are month to month with no lock-in, so you can scale up, scale down or stop as your needs change.

Local SEO FAQs

Straight answers to the questions we get asked most about local SEO.

What is local SEO?

Local SEO is the work of getting a business found in Google Maps and local search results by people nearby. It centres on your Google Business Profile, your reviews, pages for the areas you serve, and consistent business details across the web.

How much do local SEO packages cost?

Our SEO packages start at $349 a month and run month to month. The right package depends on how many services and areas you want to be found for. Start with a free SEO audit and we will recommend one.

How long does local SEO take?

Fixes to your Google Business Profile can show within weeks. Rankings for competitive local searches usually take 3 to 6 months of steady work, and longer in crowded categories.

Do I need a shopfront to rank locally?

No. Businesses that travel to their customers can have a Google Business Profile as a service-area business, without showing a street address. We set it up to match how you actually work.

Can you guarantee a top-three map ranking?

No, and be wary of anyone who does. Google decides rankings. What we commit to is the work and a plain-English record of it every month.

What is the difference between local SEO and normal SEO?

Normal SEO aims at searches where location does not matter. Local SEO aims at searches tied to a place, where the map results and your Google Business Profile carry most of the weight. Our guide to what local SEO experts do covers it in more detail.

Free local SEO audit

Are you in the map pack?

Send us your website and we will tell you what is holding it back and what we would fix first.

Get a free SEO audit Talk to us