// 00 · 0 m · trades & home servicesIndustry · tradies & home services
Marketing for tradies that fills the diary
Websites, local SEO, Google Business Profile and Google Ads for plumbers, electricians, builders, roofers and air conditioning businesses on the Mornington Peninsula and in Frankston. Priced in writing, reported in calls and jobs, run by the owner from Mount Martha.
- 1,000searches a month for “plumber frankston”Semrush, Australia, Oct 2026
- $3,499+ GST fixed-price tradie websitesWritten scope first
- Nolock-in on SEO, profile or adsMonth to month
“<trade> mornington peninsula”
// 01 · 240 mThe market
A Peninsula full of people looking for a tradie
The Peninsula searches for its tradies by name and by town, and the numbers are bigger than most tradies expect.
The fish finder plots the Peninsula-wide phrases (“plumber mornington peninsula”, “builders mornington peninsula” and so on). Town-level phrases are larger again: “plumber frankston” alone is searched about 1,000 times a month, “plumber mornington” 720 and “electrician frankston” 590. Add the “near me” searches that Google resolves by location and the demand is there every month, in every season, without a single letterbox drop.
Most of it is won by whoever shows up with a fast page, a trusted profile and a call button, in the suburb the searcher is standing in. That is a solvable problem, and it is the only problem this part of our business exists to solve.
The “near me” effect. “Plumber near me” and “electrician near me” each draw about 22,200 searches a month across Australia, and “builders near me” about 4,400. Those searches are decided by Google Business Profile and the searcher’s location, which is why the profile and the suburb pages are built together.Semrush Keyword Overview, Australia database, October 2026. Figures are estimated average monthly searches.
| Trade | Phrase | Searches / month |
|---|---|---|
| Plumbers | plumber mornington peninsula | 480 |
| Builders | builders mornington peninsula | 390 |
| Tree removal | tree removal mornington peninsula | 390 |
| Electricians | electrician mornington peninsula | 320 |
| Fencing | fencing mornington peninsula | 320 |
| Air conditioning | air conditioning mornington peninsula | 260 |
| Painters | painters mornington peninsula | 210 |
| Pool builders | pool builders mornington peninsula | 210 |
| Landscaping | landscaping mornington peninsula | 170 |
| Concreters | concreters mornington peninsula | 140 |
| Hot water | hot water mornington peninsula | 140 |
| Solar installers | solar installers mornington peninsula | 140 |
| Roofing | roofing mornington peninsula | 110 |
// 02 · 420 mThe longline
Six hooks between a search and a job
Every job starts as a search and ends as a review. The longline shows the six hooks between them and which service sets each one. Miss a hook and the fish is gone.
- SearchSomeone types “plumber mornington” or “electrician near me” on their phone, often mid-emergency.SEO · Google Ads
- Map packThree profiles show first, with ratings, distance and a call button. Most calls start here.Google Business Profile
- WebsiteThe click lands on a page about that service in that suburb. It loads fast and answers the price question.Websites for tradies
- Call or quoteTap-to-call, or a 30-second quote form that reaches you by text and email.Conversion design
- JobYou quote, win and do the work. The site has done its job; now the loop needs closing.You
- ReviewA review link texted the same day keeps the profile climbing, which feeds the next search.GBP management
// 03 · 600 mServices
What we do for tradies, and what it costs
Four services, one operator, prices in writing. Mix them as you need; most tradies start with the website and the profile, then add SEO once the pages exist to rank.
Websites for tradies
Custom WordPress, fixed price, written scope first. Essential (up to 6 pages) is built to go live in 4 weeks; Growth (up to 15 pages, $6,999 + GST) in 6 weeks. First year of managed hosting included.
- Tap-to-call, quote form and licence details above the fold
- A page per job type and per suburb
- You own the site, the content and the data
Local SEO
Month to month, no lock-in. Keyword tracking for the suburbs you work, scheduled audits, on-page work, suburb pages and editorial links, reported in plain English every month.
- Early movement in 3 to 6 months, significant results in 6 to 12
- Rankings, calls and enquiries in one report
- Cancel any month
Google Business Profile
A one-off optimisation of your profile (categories, services, service areas, photos, review link, landing page), or ongoing management at $249 + GST a month with posts, photos and review replies handled for you.
- Built for service-area businesses that hide their address
- Review link you can text after every job
- Monthly report on calls, directions and website taps
Google Ads for tradies
Flat-fee management for search campaigns that only run in your suburbs and only for the jobs you want. Conversion tracking counts real calls and form fills, not clicks.
- Launch tier covers up to $3,000 a month in ad spend
- Weekly search-term clean-up
- You own the account
// 04 · 780 mTrades
Pages for each trade
Each trade has its own page here, with its own search data, licensing notes and website anatomy. Pick yours.
Plumbers
Blocked drains to hot water: pages for every job type, in every suburb you cover.
Read the plumbers pageseo for electricians · 720 searches / moElectricians
REC number up front, switchboards to EV chargers, built for the mobile emergency search.
Read the electricians pageseo for builders · 320 searches / moBuilders
Construction websites that show registration, insurance and finished work before the first meeting.
Read the builders pageroofing seo · 260 searches / moRoofing
Restorations, re-roofs and leak repairs, ranked where the storms hit.
Read the roofing pagehvac seo · 260 searches / moAir conditioning & heating
Split systems, ducted and servicing, with ARCtick licensing shown on every page.
Read the air conditioning & heating pageseo for landscapers · 140 searches / moLandscapers
Project galleries by suburb, paving to full garden builds, made for the photo-first buyer.
Read the landscapers pageseo for painters · 320 searches / moPainters
Insurance, warranty and before-and-afters up front, for the three-quote shopper.
Read the painters pagesolar marketing · 140 searches / moSolar installers
Direct enquiries instead of shared leads, with accreditation and rebates stated plainly.
Read the solar pagepool builders mornington peninsula · 210 searches / moPool builders
Concrete and fibreglass pages, permits and barriers explained, for a months-long decision.
Read the pool builders pageAlso working with carpenters, concreters, fencing contractors and tree services. Those pages are next; in the meantime the same method applies, so get in touch.
// 05 · 960 mCoverage
The suburbs we cover
We practise the suburb-page method on ourselves. Each marker is a page we publish for that suburb, with its own search data, local facts and links. Your site gets the same treatment for the suburbs you work.
// 06 · 1140 mWhy Kraken
Why tradies work with Kraken
One operator, start to finish
You deal with Joshua Bartlett, the owner, from the first call to every monthly report. No account managers, no juniors, no offshore hand-offs. The person who scopes the job builds it.
Fixed price, written first
Websites are quoted as a fixed scope and a fixed price before any work starts. SEO, Google Business Profile and Google Ads are month to month. If we cannot deliver a result you are happy with within the agreed website scope, you are not charged.
Local, and it shows
Kraken is based in Mount Martha. We know the difference between a Rosebud summer and a Somerville estate build, and the pages we write for you read that way. Every number we publish is sourced and dated.
Our sister business, Good Company Disability Services, is the first organic result on Google for “NDIS mentor” (checked in Australia, 12 October 2026). The same local-page method behind that result is what we apply to trades. Read the case study.
// 07 · 1320 mQuestions
Questions tradies ask before they call
What marketing actually works for a tradie?
For almost every trade on the Peninsula: a fast website with a page per job type and per suburb, a properly set-up Google Business Profile with steady reviews, and local SEO to keep both climbing. Google Ads adds immediate calls while the organic work builds. Social media is useful for brand and recruitment, rarely for emergency jobs.
How much should a tradie spend on marketing?
Our pricing is public: websites from $3,499 + GST (fixed), local SEO $349 + GST a month, Google Business Profile from $590 + GST one-off or $249 + GST a month, Google Ads management from $499 + GST a month plus your ad spend. A typical starting point is the website plus the profile, then SEO once the pages exist.
Do you sell leads or share them between tradies?
No. We build assets you own (your website, your profile, your ad account) and the enquiries go to you alone. We also tell you up front if we already work with a direct competitor in your suburbs.
How do you report results?
A plain-English monthly report covering rankings for your suburbs, calls and form enquiries tracked back to the page that produced them, and what we are doing next. No vanity dashboards.
Can you help a tradie outside the Peninsula?
Yes. The method works anywhere in Australia; the local pages just use different suburbs and data. We are simply based here, know these towns and publish our own Peninsula pages as proof.
Tide’s right
Let’s put your trade in front of the searches
A free audit of your current site and profile, first thoughts within one business day, and a fixed price if you decide to go ahead. No lock-in on anything but the result.