// 00 · 0 m · tradie websitesWebsites · trades & home services
Websites for tradies built to get the call
A tradie website has one job: turn a search on a phone into a call or a quote request. We design and build custom WordPress sites that do exactly that, with your licence up front, a page for every job type and every suburb, and a fixed price agreed in writing before we start.
- $3,499+ GST Essential, up to 6 pagesLive in 4 weeks
- $6,999+ GST Growth, up to 15 pagesLive in 6 weeks
- 100%yours: site, content and dataNo exit fees
// 01 · 240 mThe vessel
Eight things every tradie website has to carry
The same scan, with the findings. Tap a number on the phone or an item in the list.
- Tap-to-call in the headerThe phone number is a button on every screen, with the hours you answer. Emergency searchers do not scroll and do not fill in forms.
- Service and area in the first lineThe headline says what you do and where, in the words people search. It is read by the customer and by Google in the same second.
- Licence and insurance up frontVBA, REC, ARCtick or DB-U numbers, insurance and accreditations in a trust strip on every page. Required by regulators for some trades, expected by customers for all of them.
- One page per job typeBlocked drains, switchboards, re-roofs, split systems: each gets its own page that answers the real questions, including price ranges where you are willing to publish them.
- Reviews pulled from GoogleYour Google reviews, pulled through live, and a review link you can text after every job.
- A short quote formThree fields and a photo upload. The enquiry reaches you by text and email within seconds and is tracked back to the page that produced it.
- Recent jobs by suburbPhotos of real work captioned with the suburb and the job. They prove you are local and they rank for the suburb.
- Suburb pages, not a listA page for each suburb you work, with local detail. A sentence of suburb names ranks for nothing; these pages are how a Mount Martha plumber shows up in Dromana.
// 02 · 420 mPackages
Fixed prices, written down first
Two fixed-price packages, both custom-designed, both built on WordPress you can edit, both yours outright at launch.
Essential suits a sole trader or a small crew with a handful of job types: home, services, about, contact and up to two more pages, typically the two suburbs or jobs that matter most. Growth suits a business with several crews or trades: up to 15 pages, which is where suburb pages and job pages start to compound in search.
Both include copywriting in your voice, mobile-first design to WCAG 2.2 AA principles, tracking and Search Console set up at launch, training so you can edit it, and the first year of managed hosting on a Google Cloud Melbourne data centre with a Cloudflare Enterprise firewall, daily backups and 24/7 monitoring.
Love it or pay nothing. If we cannot deliver a result you are happy with within the agreed scope, you are not charged. It applies where you have taken part in the agreed review stages; third-party costs such as domains, plugins and stock assets are excluded.
Websites for tradies
Custom WordPress, fixed price, written scope first. Essential (up to 6 pages) is built to go live in 4 weeks; Growth (up to 15 pages, $6,999 + GST) in 6 weeks. First year of managed hosting included.
- Tap-to-call, quote form and licence details above the fold
- A page per job type and per suburb
- You own the site, the content and the data
Google Business Profile
A one-off optimisation of your profile (categories, services, service areas, photos, review link, landing page), or ongoing management at $249 + GST a month with posts, photos and review replies handled for you.
- Built for service-area businesses that hide their address
- Review link you can text after every job
- Monthly report on calls, directions and website taps
// 03 · 600 mProcess
From first call to live in four weeks
- DiveWe learn your trade, your crews, your suburbs and your best jobs, then audit your current site and your competitors. First thoughts within one business day.
- MapA written scope, a fixed price and a timeline with review stages. Essential is built to go live in 4 weeks, Growth in 6.
- StrikeDesign and build in review rounds (two on Essential, three on Growth), copy written for your customers, schema and speed built in from day one.
- LaunchTesting, launch, redirects from any old site, tracking and Search Console, training and handover. Then optional month-to-month SEO to keep it climbing.
// 04 · 780 mAlternatives
Why not a template, or a lead platform?
Templates and DIY builders
Cheap to start, slow to load, impossible to rank beyond your own name, and you often do not own the result. The usual outcome is a second website eighteen months later.
Lead-generation platforms
You pay per lead, the lead is sold to several tradies at once, and the platform owns the customer relationship. Useful as a top-up, dangerous as a foundation.
A site you own, built to rank
Costs more than a template up front and nothing per lead afterwards. Every page you add is an asset that keeps producing calls, and you can take it to any host or developer at any time.
Mobile PageSpeed score before and after our speed work on a client site (PageSpeed Insights lab data, 16 October 2026). Tradie searches are mostly on phones, often on a patchy connection in a driveway; a slow page is a lost call.
// 05 · 960 mTrades
Websites by trade
Trade-specific detail, from licence display rules to the job pages that rank, lives on each trade page.
Plumbers
Blocked drains to hot water: pages for every job type, in every suburb you cover.
Read the plumbers pageseo for electricians · 720 searches / moElectricians
REC number up front, switchboards to EV chargers, built for the mobile emergency search.
Read the electricians pageseo for builders · 320 searches / moBuilders
Construction websites that show registration, insurance and finished work before the first meeting.
Read the builders pageroofing seo · 260 searches / moRoofing
Restorations, re-roofs and leak repairs, ranked where the storms hit.
Read the roofing pagehvac seo · 260 searches / moAir conditioning & heating
Split systems, ducted and servicing, with ARCtick licensing shown on every page.
Read the air conditioning & heating pageAlso working with carpenters, concreters, fencing contractors and tree services. Those pages are next; in the meantime the same method applies, so get in touch.
// 06 · 1140 mWhy Kraken
Why tradies build with Kraken
One operator, start to finish
You deal with Joshua Bartlett, the owner, from the first call to every monthly report. No account managers, no juniors, no offshore hand-offs. The person who scopes the job builds it.
Fixed price, written first
Websites are quoted as a fixed scope and a fixed price before any work starts. SEO, Google Business Profile and Google Ads are month to month. If we cannot deliver a result you are happy with within the agreed website scope, you are not charged.
Local, and it shows
Kraken is based in Mount Martha. We know the difference between a Rosebud summer and a Somerville estate build, and the pages we write for you read that way. Every number we publish is sourced and dated.
Our sister business, Good Company Disability Services, is the first organic result on Google for “NDIS mentor” (checked in Australia, 12 October 2026). The same local-page method behind that result is what we apply to trades. Read the case study.
// 07 · 1320 mQuestions
Questions tradies ask about websites
How much does a tradie website cost?
Essential websites are $3,499 + GST (up to 6 pages, built to go live in 4 weeks). Growth websites are $6,999 + GST (up to 15 pages, 6 weeks). Both are fixed prices agreed in writing and include the first year of managed hosting. Larger sites are quoted the same way.
How long does it take?
Essential is built to go live in 4 weeks and Growth in 6, with your review stages marked on the timeline. The usual delay is content from the client, so we write the copy and only need your photos and facts.
Will I be able to update it myself?
Yes. It is WordPress, you get training at handover, and you own the site, content and data with no exit fees. Most clients keep us on for hosting and SEO because it is easier, not because they have to.
Do you write the content?
Yes. Copy for every page is included and written in your voice for your customers, with the licence, insurance and service-area details placed where they help. You supply photos and check facts.
What about hosting after the first year?
An optional care plan adds weekly core, theme and plugin updates plus security and malware scans. It is optional; you are free to host anywhere.
Ready when you are
A tradie website that pays for itself
Tell us your trade and your suburbs. You will get a fixed price in writing, first thoughts within one business day, and a site you own in four to six weeks.