// 00 · 0 m · tradie SEOLocal SEO · trades & home services
SEO for tradies that ranks where you work
Local SEO for plumbers, electricians, builders, roofers and air conditioning businesses: a page for every suburb and every job type, a Google Business Profile that earns the map pack, and editorial links that make Google trust the lot. $349 + GST a month, no lock-in, reported in calls.
- $349+ GST a month, month to monthCancel any time
- 3–6months to early movement6–12 for significant results
- #1for “NDIS mentor”, our own sister businessChecked in Australia, 12 Oct 2026
Depth = km from Mount Martha
// 01 · 240 mThe market
The suburb is the unit of work
Tradie SEO is local SEO with the suburb as the unit of work.
Nobody searches for “a plumber”. They search for “plumber mornington” from a Mornington driveway, or “electrician near me” and let Google work out where they are. The log shows the biggest town-level phrases we measured across five trades. The pattern repeats for every trade: Frankston and Mornington carry the volume, the coastal towns carry summer demand, and the smaller suburbs have low difficulty scores that a single good page can win.
So the work is a page per suburb and a page per job type, each one specific enough to deserve its ranking, with a Google Business Profile that proves you serve those suburbs and editorial links that make the whole site credible. That is the entire method; the rest is doing it properly every month.
The “near me” effect. “Plumber near me” and “electrician near me” each draw about 22,200 searches a month across Australia, and “builders near me” about 4,400. Those searches are decided by Google Business Profile and the searcher’s location, which is why the profile and the suburb pages are built together.Semrush Keyword Overview, Australia database, October 2026. Figures are estimated average monthly searches.
| Trade | Phrase | Searches / month |
|---|---|---|
| Plumber | plumber frankston | 1,000 |
| Plumber | plumber mornington | 720 |
| Electrician | electrician frankston | 590 |
| Air conditioning | air conditioning frankston | 590 |
| Plumber | plumber mornington peninsula | 480 |
| Builders | builders mornington peninsula | 390 |
| Electrician | electrician mornington | 390 |
| Plumber | plumber rosebud | 390 |
| Roofing | roofing mornington | 390 |
| Air conditioning | air conditioning mornington | 320 |
| Plumber | plumber mount eliza | 260 |
| Plumber | plumber dromana | 260 |
| Plumber | plumber mount martha | 210 |
| Plumber | plumber hastings | 210 |
// 02 · 420 mMethod
What $349 a month actually buys
- Audit and baselineTechnical health, speed, current rankings for every “trade + suburb” phrase that matters, and the competitors already in the map pack. Free, no obligation.
- ArchitectureJob pages and suburb pages planned as one structure, so Google reads the site as the authority on your trade across your service area rather than a brochure with a suburb list.
- On-page and contentTitles, headings, schema and copy on the pages that matter most, then new suburb and job pages published every month, each with real local detail.
- Profile and reviewsGoogle Business Profile optimised for a service-area business, review link in your after-job text, every review answered, photos added monthly.
- LinksEditorial links from relevant, reputable Australian sites to the pages that matter, earned, not bought in bulk.
- ReportRankings by suburb, calls and form enquiries tracked back to the page, and what we are doing next. Plain English, every month.
// 03 · 600 mProof of method
Suburb pages, done properly
We run the suburb-page method on our own site, so you can see it before you buy it.
Each marker on the chart is a live page about web design and SEO in that suburb, with its own Semrush data, ABS facts and neighbour links. They are built the way we would build yours: a real page, not a find-and-replace. Click any marker to judge for yourself.
// 04 · 780 mPackages
SEO, and the things SEO depends on
SEO compounds fastest on a site built for it. If your current site is slow or unstructured, we will say so in the audit, with a fixed price to fix it.
Local SEO
Month to month, no lock-in. Keyword tracking for the suburbs you work, scheduled audits, on-page work, suburb pages and editorial links, reported in plain English every month.
- Early movement in 3 to 6 months, significant results in 6 to 12
- Rankings, calls and enquiries in one report
- Cancel any month
Google Business Profile
A one-off optimisation of your profile (categories, services, service areas, photos, review link, landing page), or ongoing management at $249 + GST a month with posts, photos and review replies handled for you.
- Built for service-area businesses that hide their address
- Review link you can text after every job
- Monthly report on calls, directions and website taps
Websites for tradies
Custom WordPress, fixed price, written scope first. Essential (up to 6 pages) is built to go live in 4 weeks; Growth (up to 15 pages, $6,999 + GST) in 6 weeks. First year of managed hosting included.
- Tap-to-call, quote form and licence details above the fold
- A page per job type and per suburb
- You own the site, the content and the data
Google Ads for tradies
Flat-fee management for search campaigns that only run in your suburbs and only for the jobs you want. Conversion tracking counts real calls and form fills, not clicks.
- Launch tier covers up to $3,000 a month in ad spend
- Weekly search-term clean-up
- You own the account
// 05 · 960 mTrades
SEO by trade
Each trade page has its own search data, licence notes and job-page list.
Plumbers
Blocked drains to hot water: pages for every job type, in every suburb you cover.
Read the plumbers pageseo for electricians · 720 searches / moElectricians
REC number up front, switchboards to EV chargers, built for the mobile emergency search.
Read the electricians pageseo for builders · 320 searches / moBuilders
Construction websites that show registration, insurance and finished work before the first meeting.
Read the builders pageroofing seo · 260 searches / moRoofing
Restorations, re-roofs and leak repairs, ranked where the storms hit.
Read the roofing pagehvac seo · 260 searches / moAir conditioning & heating
Split systems, ducted and servicing, with ARCtick licensing shown on every page.
Read the air conditioning & heating pageseo for landscapers · 140 searches / moLandscapers
Project galleries by suburb, paving to full garden builds, made for the photo-first buyer.
Read the landscapers pageseo for painters · 320 searches / moPainters
Insurance, warranty and before-and-afters up front, for the three-quote shopper.
Read the painters pagesolar marketing · 140 searches / moSolar installers
Direct enquiries instead of shared leads, with accreditation and rebates stated plainly.
Read the solar pagepool builders mornington peninsula · 210 searches / moPool builders
Concrete and fibreglass pages, permits and barriers explained, for a months-long decision.
Read the pool builders pageAlso working with carpenters, concreters, fencing contractors and tree services. Those pages are next; in the meantime the same method applies, so get in touch.
// 06 · 1140 mWhy Kraken
Why tradies rank with Kraken
One operator, start to finish
You deal with Joshua Bartlett, the owner, from the first call to every monthly report. No account managers, no juniors, no offshore hand-offs. The person who scopes the job builds it.
Fixed price, written first
Websites are quoted as a fixed scope and a fixed price before any work starts. SEO, Google Business Profile and Google Ads are month to month. If we cannot deliver a result you are happy with within the agreed website scope, you are not charged.
Local, and it shows
Kraken is based in Mount Martha. We know the difference between a Rosebud summer and a Somerville estate build, and the pages we write for you read that way. Every number we publish is sourced and dated.
Our sister business, Good Company Disability Services, is the first organic result on Google for “NDIS mentor” (checked in Australia, 12 October 2026). The same local-page method behind that result is what we apply to trades. Read the case study.
// 07 · 1320 mQuestions
Questions tradies ask about SEO
How long does SEO take for a tradie?
Early movement within 3 to 6 months, significant and measurable results in 6 to 12. Smaller suburbs move first because the difficulty scores are low; Frankston and Mornington take longer and carry most of the volume. Google Ads can cover the gap if you need calls now.
Is there a contract?
No. $349 + GST a month, month to month, cancel any time. You stay because the report shows it is working.
What is the difference between SEO and Google Business Profile optimisation?
SEO ranks your website in the normal results; profile optimisation ranks your business in the map pack and “near me” searches. For tradies they feed each other, which is why we offer both and report them together.
Do I need a new website for SEO to work?
Only if the current one is slow, unstructured or impossible to edit. The free audit tells you which. If a rebuild is needed it is a fixed price and every old address is redirected so you keep your rankings.
Will you work with my competitor?
We tell you before you sign anything if we already work with a direct competitor in your trade and suburbs, so you can decide with the facts.
Tide’s right
Rank in the suburbs you actually work
Request the free audit and you will have a baseline, a competitor list and a plan within days, with “you don’t need us” as a possible answer.