Web design · SEO · Google Ads · Social media · Melbourne & Australia-wide
Digital Marketing Agency in Melbourne
Results-driven digital marketing services for Melbourne and Australia-wide businesses, built to scale with you. From high-performing websites to SEO, Google Ads, social media, AI automation and managed hosting, we plan, build and run everything in-house, and report on the only thing that matters: real enquiries.
Fixed-price builds · month-to-month services · you own every account
Tap the sonar to ping the deep
Field guide · 11 specimens
Every service, one owner-operator
Pick a service to see what’s included. It cycles on its own, or swipe the sonar.
01 / 11 · Websites
Website design
Custom WordPress websites designed and built by one person from start to finish. Fast, accessible and set up for search from day one, with your first year of managed hosting included.
From $3,499 + GSTWhat’s included tap to explore
Custom design. Designed around your customers and brand, never a recycled template. Every page has one clear job and one clear next step.
Speed-tuned. Built for Core Web Vitals: compressed images, lean code and server caching, so pages load quickly on a phone in a car park.
WCAG 2.2 AA. Colour contrast, heading order, alt text, focus states and keyboard navigation are part of the build, not a bolt-on.
SEO-ready. Clean URLs, titles, meta descriptions, schema and internal links are in place at launch, so Google understands the site from day one.
Hosting included. Your first year of managed Australian hosting, backups and updates is included with every website build.
Explore web design packages Also: Web designer Melbourne · Mornington Peninsula · Websites for tradies
02 / 11 · Websites
Online stores & Shopify
WooCommerce and Shopify stores with fast product pages, a clean checkout and the tracking you need to see what actually sells.
Fixed-price quoteWhat’s included tap to explore
Shopify or WooCommerce. We recommend the platform that suits your range, team and budget, and explain the trade-offs in plain English.
Fast checkout. Fewer steps, saved details and trusted payment options, because every extra field costs sales.
Product SEO. Category and product pages written and structured to rank for the searches your buyers make.
Sales tracking. GA4 ecommerce events show which products, pages and channels turn into revenue.
03 / 11 · Websites
Website redesign
Move into a better shell without losing the rankings you have already earned. Redirects, content and SEO are carried across carefully.
Fixed-price quoteWhat’s included tap to explore
Ranking-safe migration. Every old URL is mapped and redirected, so rankings, backlinks and bookmarks follow you to the new site.
Content audit. We keep what performs, rewrite what doesn’t, and remove pages that drag the site down.
Modern design. A fresh, accessible design that matches how your business works today.
Speed uplift. Rebuilt on lean, fast foundations, with before-and-after PageSpeed results.
04 / 11 · Search
SEO packages
Search engine optimisation that brings in the right audience: technical fixes, on-page work, content and links, with a monthly log of exactly what was done and what moved.
From $349/month + GSTWhat’s included tap to explore
Technical SEO. Crawl errors, speed, indexing, schema and site structure fixed first, because content can’t rank on a broken foundation.
On-page. Titles, headings, copy and internal links tuned around the searches that bring customers, not vanity keywords.
Content. Helpful pages and articles planned from real search data and written for people first.
Monthly log. A dated record of every task, plus rankings and real enquiries, in plain English.
05 / 11 · Search
Local SEO
Google Business Profile, local landing pages and reviews, so you show up in the map pack when people nearby search for what you do.
Map pack visibilityWhat’s included tap to explore
Business Profile. Categories, services, service areas, photos and posts set up properly and kept current.
Local pages. A page for each service and area you cover, written for the searches people actually make.
Reviews. A simple, repeatable way to ask happy customers for reviews, and to respond to every one.
Consistent listings. Name, address and phone details matched across the directories that matter, so Google trusts your location.
Explore local SEO Also: Google Business Profile · SEO for tradies
06 / 11 · Search
SEO consulting
Audits, strategy and hands-on advice from the person who does the work, for teams that want to run SEO in-house with an expert on call.
Strategy & auditsWhat’s included tap to explore
Audits. A prioritised list of technical, content and authority fixes, with the impact and effort of each.
Strategy. Which topics, pages and locations to target first, mapped to your business goals.
Training. Practical sessions so your team can write, publish and measure with confidence.
07 / 11 · Ads & social
Google Ads management
Search campaigns built around the searches that turn into customers, with conversion tracking that counts real calls and forms. Flat fees, never a percentage of spend.
From $499/month + GSTWhat’s included tap to explore
Flat fees. $499, $899 or $1,490 + GST a month by spend band. No percentage of spend, no lock-in.
Real-lead tracking. Calls, forms and bookings are counted as leads. Clicks and page views never are.
Weekly cleanup. We read the searches you paid for every week and block the ones that will never become customers.
You own it. The account is in your business’s name from day one. Leave whenever you like and take everything.
08 / 11 · Ads & social
Social media management
Facebook, Instagram and LinkedIn content you approve before it goes live, plus Meta ads tracked separately so paid never inflates organic.
From $690/month + GSTWhat’s included tap to explore
Content calendar. Next month’s posts arrive two weeks early for one-click approval or comments.
Reels. Short videos edited from footage you film on your phone, with a simple shot list.
Community. Comments and messages handled in business hours on Growth, with sales enquiries passed straight to you.
Meta ads. Facebook and Instagram campaigns with pixel, conversions and UTM tracking set up first.
09 / 11 · Care sector
NDIS & allied health marketing
Accessible websites and SEO for NDIS providers and allied health practices, written for participants, families and support coordinators.
Care-sector specialistsWhat’s included tap to explore
Accessible design. Plain language, strong contrast and screen-reader friendly forms for the people you support.
Participant-first copy. Eligibility, funding and next steps explained clearly on every service page.
NDIS SEO. City, suburb and support-type pages so participants and coordinators find you when they search.
Proof that it works. Our NDIS client ranks first for “disability service providers melbourne” (Semrush, Oct 2026).
Explore NDIS marketing Also: NDIS web design · SEO for NDIS providers · Allied health websites · Marketing for tradies
10 / 11 · Hosting & automation
Managed hosting & care
Australian managed WordPress hosting on Kinsta, with backups, security monitoring, updates and speed tuning handled for you.
From $499/year + GSTWhat’s included tap to explore
Australian servers. Fast local hosting on Kinsta’s Google Cloud infrastructure in Australia.
Daily backups. Automatic daily backups with one-click restore if anything ever goes wrong.
Updates & security. WordPress, theme and plugin updates tested and applied, with malware and uptime monitoring.
Speed tuning. Caching, image optimisation and Core Web Vitals checks to keep the site fast.
11 / 11 · Hosting & automation
AI & automation
Quotes, follow-ups, reports and data entry handled by AI workflows we build, test and run, with a human approval step wherever it matters.
Pilot $1,990 + GSTWhat’s included tap to explore
Quotes & invoices. Quotes drafted from your price list and overdue invoices chased politely until they’re paid.
Lead intake. Every enquiry tagged and routed with a reply drafted in your voice within minutes.
Reports. Weekly or monthly reports compiled from your data and summarised in plain English.
Human approval. Anything that reaches a customer or your accounts gets a human checkpoint by default.
The ecosystem
Built to work together
Your website is the reef everything else swims to. Search, ads and social bring people in; hosting keeps it fast and safe; automation handles the follow-up; reporting shows what actually turned into enquiries.
Hover or tap a node to trace how it feeds the rest.
How we work
Straight answers, no account managers
Tell us where you're at
A few lines about your business and goals. We come back with questions, then say plainly what we'd do first.
Fixed scope, fixed price
Builds are quoted as a fixed scope and price before work starts. Ongoing services run month to month with no lock-in.
The person doing the work
Kraken is owner-operated: you deal directly with Joshua Bartlett, from the first call to the monthly report.
Reports you can check
Every month: real enquiries, cost per enquiry and a dated log of the work. Here's why that matters.
FAQs
Digital marketing questions
Which services does Kraken Digital offer?
Website design and development, ecommerce and Shopify stores, website redesigns, SEO and local SEO, SEO consulting, Google Ads management, social media management, AI automation, and managed hosting and maintenance. Each service works on its own, and they are built to work together.
Can I use just one service?
Yes. You can engage us for a single service, such as a website build or SEO, or combine the ones you need. There is no minimum package.
Where should I start?
Usually with your website, because every other channel sends people there. If your site already converts well, SEO, Google Ads or social media will bring more people to it. Tell us where you are at and we will say plainly what we would do first.
How do pricing and contracts work?
Website builds are quoted as a fixed scope and price, agreed before work starts. Ongoing services such as SEO, Google Ads, social media and hosting run month to month with no lock-in, and annual billing is available for hosting at a lower rate.
Who will I be dealing with?
Kraken Digital is owner-operated, so you deal directly with the person doing the work, not an account manager. Meet your web designer and SEO consultant.
Do you only work with certain industries?
No. We work with all kinds of businesses, from local trades and professional services to online stores. We also have a dedicated NDIS website design service and SEO for NDIS providers. See NDIS marketing.
How do I get started?
Get in touch with a few lines about your business and what you want to achieve. We will come back with questions, then a written scope and price.
Are you a digital marketing agency or a web design studio?
Both, in the way that matters. Kraken Digital is a Melbourne digital marketing agency run by one owner-operator, so the person who designs your website is the same person who runs your SEO and Google Ads. You get agency-level services without account managers or layers of handover.
What does digital marketing in Melbourne cost with Kraken Digital?
Websites are fixed-price from $3,499 + GST. SEO runs month to month from $349 + GST, Google Ads management from $499 + GST a month as a flat fee (never a percentage of spend), and social media management from $690 + GST a month. Everything is quoted in writing before you commit, with no lock-in contracts.