Websites · Melbourne & Australia-wide
Small Business Web Design that pulls its weight
Custom WordPress websites for Australian small businesses, designed and built by one person from start to finish. Fast, accessible and set up for search from day one, with fixed-price web design packages and your first year of hosting included.
From $3,499 + GST · live in 4 weeks · you own the site
Tap the sonar to ping the deep
Specimen study · anatomy of a website that converts
Every section has a job
Traffic alone does nothing. Conversion is what matters. Tap each marker to see what we build into every page, and why.
Visitors should never feel lost. A simple menu and an enquiry button that follows them down every page, plus click-to-call on mobile.
Who you help, how, and where, said plainly above the fold, with a natural call to action that guides people forward without feeling forced.
Reviews, credentials and real work placed exactly where buyers pause, not hidden on an About page nobody reads.
Price, process, timing and “is this right for me?” handled in the copy, so fewer people leave to think about it.
Every page ends with a single, obvious next step. Every section has a reason to exist. No fluff, no shortcuts, no wasted space.
Speed lab · real client data
Lightning fast on every device
We build with clean, lightweight code, so pages load fast and behave reliably on mobile, where most of your customers are. Then we prove it. This is a live client site before and after our speed work.
- Mobile-first, responsive from the first wireframe
- Images compressed and served at the right size
- Critical CSS inlined, scripts deferred, tracking delayed
- Australian hosting with server-level caching
- Performance
- 41 / 100
- Largest paint
- 11.4 s
- Blocking time
- 740 ms
- Performance
- 90 / 100
- Largest paint
- 3.0 s
- Blocking time
- 0 ms
Good Company Disability Services home page, mobile. Google PageSpeed Insights lab tests, October 2026. See the report ↗
What you can expect
Built from strategy, not assumptions
Before we touch design, we get clear on what the website must achieve: your business model, your audience and the decisions customers make before they commit. This is not a one-size-fits-all service.
Built around your goals
Designed around what your business needs the site to achieve, from enquiries and bookings to recruitment.
Messaging that lands
Clear, confident copy written for your audience, so visitors know who you help and how within seconds.
SEO ready from day one
Page hierarchy, internal linking, schema and technical foundations set up at launch. Need ongoing work? See SEO packages.
Accessible by design
Built to WCAG 2.2 AA principles: readable contrast, logical headings, alt text and keyboard-friendly navigation.
Fixed scope, fixed price
Agreed before work starts, so there are no surprise invoices. You deal with the person building your site, not an account manager.
You own it
Full ownership of your website, content and data once the build is paid for. No exit fees, ever.
Recent dives
Websites we have built
Every site below was designed and built by Kraken Digital and is live right now. Drag to explore, or see the full case studies.
Drag, scroll sideways or use the arrows to turn the ring · tap a specimen to open the live site
Web design packages
Two packages, fixed prices
Affordable web design for small businesses, without templates or shortcuts. Both packages are custom-designed and include your first year of hosting.
Essential website
- Custom design, up to 6 pages
- Mobile-first, accessible build
- On-page SEO setup
- Enquiry form and click-to-call
- 2 rounds of revisions
- Training and handover
- 1 year of hosting
Growth website
- Everything in Essential
- Up to 15 custom pages
- A dedicated page for each service
- Location pages for the areas you cover
- Keyword-mapped site structure
- Schema for services, FAQs and your business
- Google Business Profile setup
- 3 rounds of revisions
Love it or pay nothing. You get clear review stages and can request changes along the way. If we can’t deliver a result you’re happy with within the agreed scope, you won’t be charged. Applies where you’ve taken part in the agreed review stages; third-party costs such as domains, hosting, plugins and stock assets are excluded.
Online stores and larger sites are quoted separately as a fixed scope and price. See ecommerce websites, Shopify websites, website redesign or, for providers, NDIS website design and allied health websites.
The dive plan
How a build works
- 0 m
Discovery
We learn your business, audience and goals, and review your current site and competitors.
- 50 m
Scope
You get a fixed scope and price before any work starts.
- 200 m
Design & build
We design and build your site, with clear review stages for your feedback.
- 300 m
Launch
We test, launch and hand over a website you own, with training and a year of managed hosting.
FAQs
Web design questions
How much does a website cost?
Packages start at $3,499 + GST for up to 6 pages and $6,999 + GST for up to 15 pages, each with the first year of hosting included. Online stores and larger sites are quoted as a fixed scope and price before any work starts, so there are no surprise invoices.
How long does a website take to build?
The Essential package is built to go live in 4 weeks and the Growth package in 6, once we have your content and feedback. For larger sites we agree a timeline alongside the scope before work starts.
What platform do you build on?
Most of our sites are custom WordPress builds, designed from scratch with no off-the-shelf templates. For online stores we use WooCommerce or Shopify, depending on what suits your products and how you want to manage them.
Can you redesign my existing website?
Yes. We look at what your current site does well, what is costing you enquiries, and what should carry over, such as your content and existing search rankings. Then we rebuild around that. See website redesign services.
Do I own my website?
Yes. Once the build is paid for, the website, its content and its data are yours. There are no exit fees, and you can move it to another host or developer whenever you choose.
Do you host the website too?
We can. Our managed hosting runs on Australian infrastructure with daily backups and security protection, and you can add weekly updates and maintenance. It is optional, and you are free to host your site elsewhere.
How does “Love it or Pay Nothing” work?
You get clear review stages and can request changes along the way. If we cannot deliver a result you are happy with within the agreed scope, you will not be charged. It applies where you have taken part in the agreed review stages, and it excludes third-party costs such as domains, hosting, plugins and stock assets.
Do you offer affordable web design for small businesses?
Yes. Our web design packages are fixed price, from $3,499 + GST for up to 6 pages with your first year of hosting included, so you know the full cost before work starts. We keep it affordable with a clear process and a fixed scope, not with templates or shortcuts.
Do you only build websites for Melbourne businesses?
No. We're based in Melbourne and build websites for small businesses across Australia. Local to Melbourne? Meet your Melbourne web designer, or see web design on the Mornington Peninsula.