// 01 · 0 m · roofingTrades · roofing
Roofing SEO and roofing websites that hold
Roofing demand arrives with the weather: a storm, a leak, a sagging gutter. “Roofing mornington” and “roofing frankston” are searched hundreds of times a month, and the roofer who ranks and answers wins the job. We build roofing websites and local SEO that are ready before the next front comes through.
- $349a month for local SEO, no lock-inMonth to month
- $3,499+ GST fixed-price roofing websitesWritten scope first
- 390searches a month for “roofing mornington”Semrush, Australia, Oct 2026
Depth = km from Mount Martha
// 01 · 240 mThe market
Where the jobs are biting
Where roofers are searched for, suburb by suburb.
The fish finder above plots every “roofer + suburb” search we could measure, sized by monthly searches and placed by distance from our Mount Martha base. The log beside it is the same data in a table. Two things stand out: the volume sits in Frankston and Mornington, and the smaller suburbs have difficulty scores low enough that a well-built page can rank in months rather than years.
Roofing searches have two tempos. Urgent repairs spike after weather and go to whoever ranks, answers and can come today. Restorations and re-roofs are considered purchases with photos, warranties and material choices (tile versus Colorbond, coastal corrosion ratings) doing the persuading. Salt air matters on the Peninsula: pages that explain material grades for coastal homes rank for questions nobody else is answering.
Related searches worth a page each
| Search | Phrase | Searches / month |
|---|---|---|
| roofing mornington | roofing mornington | 390 |
| roofing frankston | roofing frankston | 320 |
| roofing mornington peninsula | roofing mornington peninsula | 110 |
| roofing mount martha | roofing mount martha | 70 |
| Suburb | Phrase | Searches / month |
|---|---|---|
| Mornington | roofing mornington | 390 |
| Frankston | roofing frankston | 320 |
| Mornington Peninsula | roofing mornington peninsula | 110 |
| Mount Martha | roofing mount martha | 70 |
| Mount Eliza | roofing mount eliza | 30 |
| Rosebud | roofing rosebud | 30 |
| Somerville | roofing somerville | 30 |
| Dromana | roofing dromana | 20 |
| Hastings | roofing hastings | 20 |
// 02 · 420 mThe vessel
What a roofing website has to carry
A sonar pass over a roofing website that does its job. The scan line crosses each element; tap one to see why it is there.
- Tap-to-call in the headerThe number is a button on every screen, with the hours you actually answer. Emergency searchers do not scroll.
- Service and area in the first lineThe headline says what you do and where, in the words people search. “Roof restoration, Mornington & Frankston” beats a slogan.
- Roof plumbing licence and insurance up frontLicence, registration and insurance in a trust strip near the top of every page. It is a legal matter and a conversion matter.
- One page per job typeEach service gets its own page, with the questions customers ask answered honestly. That is what ranks, and what converts planned-work searchers.
- Reviews pulled from GoogleReal reviews, pulled through and answered. A review link you can text after a job keeps them coming.
- A short quote formThree fields, then a confirmation by text and email. Long forms lose the job to the next tab.
- Recent jobs by suburbPhotos of real work captioned with the suburb. They prove you are local and they rank for the suburb.
- Suburb pages, not a listA sentence listing suburbs ranks for nothing. A page for each suburb you cover, with local detail, ranks and converts.
// 03 · 600 mMethod
Built for roofers, not adapted from a template
Roof plumbing licence and insurance
In Victoria, roof plumbing (metal roofing, guttering, downpipes, flashings) is a licensed plumbing class regulated by the Victorian Building Authority. Showing the licence class, your insurance and your warranty terms separates a registered roofer from the storm-chasers who turn up after every weather event.
Job types we build pages for
- Roof restoration and repainting
- Re-roofing in tile or Colorbond
- Leak detection and repairs
- Gutter and downpipe replacement
- Storm damage and insurance work
- Skylights and whirlybirds
- Roof inspections and reports
- Commercial and strata roofing
How the SEO runs
- AuditTechnical health, mobile speed, current rankings and the competitors already winning your suburbs. Free, with no obligation, and you get first thoughts within one business day.
- ArchitectureA page for every job type (roof restoration and repainting, re-roofing in tile or colorbond, leak detection and repairs) and every suburb you cover, linked so Google reads them as one authority on roofing in your area.
- Profile + reviewsGoogle Business Profile set up for a service-area business, review link in your after-job text, every review answered.
- MeasureCall tracking and form tracking, so the monthly report shows calls and enquiries by page, not just rankings.
The “near me” effect. “Plumber near me” and “electrician near me” each draw about 22,200 searches a month across Australia, and “builders near me” about 4,400. Those searches are decided by Google Business Profile and the searcher’s location, which is why the profile and the suburb pages are built together.Semrush Keyword Overview, Australia database, October 2026. Figures are estimated average monthly searches.
// 04 · 780 mPackages
What it costs, in writing
Fixed prices on the website, month to month on everything else. Every price on this page is the price on our packages pages; there is no tradie surcharge.
Websites for tradies
Custom WordPress, fixed price, written scope first. Essential (up to 6 pages) is built to go live in 4 weeks; Growth (up to 15 pages, $6,999 + GST) in 6 weeks. First year of managed hosting included.
- Tap-to-call, quote form and licence details above the fold
- A page per job type and per suburb
- You own the site, the content and the data
Local SEO
Month to month, no lock-in. Keyword tracking for the suburbs you work, scheduled audits, on-page work, suburb pages and editorial links, reported in plain English every month.
- Early movement in 3 to 6 months, significant results in 6 to 12
- Rankings, calls and enquiries in one report
- Cancel any month
Google Business Profile
A one-off optimisation of your profile (categories, services, service areas, photos, review link, landing page), or ongoing management at $249 + GST a month with posts, photos and review replies handled for you.
- Built for service-area businesses that hide their address
- Review link you can text after every job
- Monthly report on calls, directions and website taps
Google Ads for tradies
Flat-fee management for search campaigns that only run in your suburbs and only for the jobs you want. Conversion tracking counts real calls and form fills, not clicks.
- Launch tier covers up to $3,000 a month in ad spend
- Weekly search-term clean-up
- You own the account
Mobile PageSpeed score before and after our speed work on a client site (PageSpeed Insights lab data, 16 October 2026). Tradie searches are mostly on phones, often on a patchy connection in a driveway; a slow page is a lost call.
// 05 · 960 mWhy Kraken
Why roofers work with Kraken
One operator, start to finish
You deal with Joshua Bartlett, the owner, from the first call to every monthly report. No account managers, no juniors, no offshore hand-offs. The person who scopes the job builds it.
Fixed price, written first
Websites are quoted as a fixed scope and a fixed price before any work starts. SEO, Google Business Profile and Google Ads are month to month. If we cannot deliver a result you are happy with within the agreed website scope, you are not charged.
Local, and it shows
Kraken is based in Mount Martha. We know the difference between a Rosebud summer and a Somerville estate build, and the pages we write for you read that way. Every number we publish is sourced and dated.
Our sister business, Good Company Disability Services, is the first organic result on Google for “NDIS mentor” (checked in Australia, 12 October 2026). The same local-page method behind that result is what we apply to trades. Read the case study.
// 06 · 1140 mCoverage
Suburb pages for roofers
We publish a page for each suburb we serve, with its own search data and local detail, and we build the same for you. These are ours.
Other trades
// 07 · 1320 mQuestions
Questions roofers ask before they call
How quickly can roofing SEO start producing calls?
Early movement in 3 to 6 months is typical, with the smaller suburb terms moving first. “Roofing mount martha” and “roofing mount eliza” have low difficulty scores in Semrush; “roofing mornington” and “roofing frankston” take longer but carry most of the volume.
Can you handle storm-season demand?
Google Ads can be switched up within a day when a weather event hits and switched down afterwards, while the organic pages keep working year round. Ads management is a flat fee from $499 + GST a month and you own the account.
What goes on a roofing website?
Service pages for restoration, re-roofing, gutters and repairs; suburb pages for the areas you cover; before-and-after photos by suburb; your roof plumbing licence, insurance and warranty terms; and a quote form that asks the right three questions. Essential websites (up to 6 pages) are $3,499 + GST.
We already have a website. Do we need a new one?
Not necessarily. We audit it first for speed, mobile usability and structure. If it is sound, we add the missing pages and keep it; if not, we rebuild for a fixed price and redirect every old address.
Do reviews matter for roofers?
A great deal. Roofing is a high-trust purchase and a “roofing near me” search shows the map pack first, where ratings and review counts sit beside your name. Our Google Business Profile service sets up a review link you can text after every job and answers every review for you.
Tide’s right
Let’s get your roofing business found first
Start with a free, no-obligation audit of your current site and Google Business Profile, or book a call with Joshua Bartlett. You will get a plain-English plan and a fixed price, and “you don’t need us” if that is the honest answer.