// 01 · 0 m · buildersTrades · building & construction
SEO for builders and construction websites
A building enquiry is worth more and takes longer to win than any other trade lead. The website has to carry registration, insurance, finished work and a clear process before the first meeting. We build construction websites that do that, and the local SEO that puts them in front of “builders Mornington Peninsula” searches.
- $349a month for local SEO, no lock-inMonth to month
- $3,499+ GST fixed-price building websitesWritten scope first
- 390searches a month for “builders mornington peninsula”Semrush, Australia, Oct 2026
Depth = km from Mount Martha
// 01 · 240 mThe market
Where the jobs are biting
Where builders are searched for, suburb by suburb.
The fish finder above plots every “builder + suburb” search we could measure, sized by monthly searches and placed by distance from our Mount Martha base. The log beside it is the same data in a table. Two things stand out: the volume sits in Frankston and Mornington, and the smaller suburbs have difficulty scores low enough that a well-built page can rank in months rather than years.
Building searches are research-heavy. People look at finished projects, read about process and price, check registration and insurance and only then make contact, often weeks later. That means the website has to work as a portfolio, a process guide and a trust document at once, and it has to rank for the phrases people use when they start: “builders mornington peninsula”, “extension builders”, “knockdown rebuild”. Peninsula-specific details (coastal exposure, bushfire attack levels, heritage overlays in the older streets) are exactly the content competitors skip.
Related searches worth a page each
| Search | Phrase | Searches / month |
|---|---|---|
| pool builders mornington peninsula | pool builders mornington peninsula | 210 |
| deck builders mornington peninsula | deck builders mornington peninsula | 20 |
| carpenter mornington peninsula | carpenter mornington peninsula | 20 |
| concreters mornington peninsula | concreters mornington peninsula | 140 |
| fencing mornington peninsula | fencing mornington peninsula | 320 |
| Suburb | Phrase | Searches / month |
|---|---|---|
| Mornington Peninsula | builders mornington peninsula | 390 |
| Mornington | builders mornington | 210 |
| Frankston | builders frankston | 170 |
| Dromana | builders dromana | 90 |
| Mount Eliza | builders mount eliza | 70 |
| Hastings | builders hastings | 20 |
| Mount Martha | builder mount martha | 20 |
| Rosebud | builders rosebud | 10 |
// 02 · 420 mThe vessel
What a building website has to carry
A sonar pass over a building website that does its job. The scan line crosses each element; tap one to see why it is there.
- Tap-to-call in the headerThe number is a button on every screen, with the hours you actually answer. Emergency searchers do not scroll.
- Service and area in the first lineThe headline says what you do and where, in the words people search. “Custom home builder, Mornington Peninsula” beats a slogan.
- VBA registration and domestic building insurance up frontLicence, registration and insurance in a trust strip near the top of every page. It is a legal matter and a conversion matter.
- One page per job typeEach service gets its own page, with the questions customers ask answered honestly. That is what ranks, and what converts planned-work searchers.
- Reviews pulled from GoogleReal reviews, pulled through and answered. A review link you can text after a job keeps them coming.
- A short quote formThree fields, then a confirmation by text and email. Long forms lose the job to the next tab.
- Recent jobs by suburbPhotos of real work captioned with the suburb. They prove you are local and they rank for the suburb.
- Suburb pages, not a listA sentence listing suburbs ranks for nothing. A page for each suburb you cover, with local detail, ranks and converts.
// 03 · 600 mMethod
Built for builders, not adapted from a template
VBA registration and domestic building insurance
Victorian builders are registered with the Victorian Building Authority (for example DB-U for unlimited domestic building work), and domestic building insurance is required for work over $16,000. Your registration number, the categories you hold and the insurer you use are the first things a serious client checks. We put them on the page, together with the contract type you use and what happens at each stage.
Job types we build pages for
- New custom homes
- Extensions and second storeys
- Renovations and restorations
- Knockdown and rebuild
- Decks, pergolas and outdoor rooms
- Coastal and bushfire-zone builds
- Pools, landscaping and concreting partners
- Commercial fit-outs
How the SEO runs
- AuditTechnical health, mobile speed, current rankings and the competitors already winning your suburbs. Free, with no obligation, and you get first thoughts within one business day.
- ArchitectureA page for every job type (new custom homes, extensions and second storeys, renovations and restorations) and every suburb you cover, linked so Google reads them as one authority on building in your area.
- Profile + reviewsGoogle Business Profile set up for a service-area business, review link in your after-job text, every review answered.
- MeasureCall tracking and form tracking, so the monthly report shows calls and enquiries by page, not just rankings.
The “near me” effect. “Plumber near me” and “electrician near me” each draw about 22,200 searches a month across Australia, and “builders near me” about 4,400. Those searches are decided by Google Business Profile and the searcher’s location, which is why the profile and the suburb pages are built together.Semrush Keyword Overview, Australia database, October 2026. Figures are estimated average monthly searches.
// 04 · 780 mPackages
What it costs, in writing
Fixed prices on the website, month to month on everything else. Every price on this page is the price on our packages pages; there is no tradie surcharge.
Websites for tradies
Custom WordPress, fixed price, written scope first. Essential (up to 6 pages) is built to go live in 4 weeks; Growth (up to 15 pages, $6,999 + GST) in 6 weeks. First year of managed hosting included.
- Tap-to-call, quote form and licence details above the fold
- A page per job type and per suburb
- You own the site, the content and the data
Local SEO
Month to month, no lock-in. Keyword tracking for the suburbs you work, scheduled audits, on-page work, suburb pages and editorial links, reported in plain English every month.
- Early movement in 3 to 6 months, significant results in 6 to 12
- Rankings, calls and enquiries in one report
- Cancel any month
Google Business Profile
A one-off optimisation of your profile (categories, services, service areas, photos, review link, landing page), or ongoing management at $249 + GST a month with posts, photos and review replies handled for you.
- Built for service-area businesses that hide their address
- Review link you can text after every job
- Monthly report on calls, directions and website taps
Google Ads for tradies
Flat-fee management for search campaigns that only run in your suburbs and only for the jobs you want. Conversion tracking counts real calls and form fills, not clicks.
- Launch tier covers up to $3,000 a month in ad spend
- Weekly search-term clean-up
- You own the account
Mobile PageSpeed score before and after our speed work on a client site (PageSpeed Insights lab data, 16 October 2026). Tradie searches are mostly on phones, often on a patchy connection in a driveway; a slow page is a lost call.
// 05 · 960 mWhy Kraken
Why builders work with Kraken
One operator, start to finish
You deal with Joshua Bartlett, the owner, from the first call to every monthly report. No account managers, no juniors, no offshore hand-offs. The person who scopes the job builds it.
Fixed price, written first
Websites are quoted as a fixed scope and a fixed price before any work starts. SEO, Google Business Profile and Google Ads are month to month. If we cannot deliver a result you are happy with within the agreed website scope, you are not charged.
Local, and it shows
Kraken is based in Mount Martha. We know the difference between a Rosebud summer and a Somerville estate build, and the pages we write for you read that way. Every number we publish is sourced and dated.
Our sister business, Good Company Disability Services, is the first organic result on Google for “NDIS mentor” (checked in Australia, 12 October 2026). The same local-page method behind that result is what we apply to trades. Read the case study.
// 06 · 1140 mCoverage
Suburb pages for builders
We publish a page for each suburb we serve, with its own search data and local detail, and we build the same for you. These are ours.
Other trades
// 07 · 1320 mQuestions
Questions builders ask before they call
Is SEO worth it for a builder who only needs a few jobs a year?
Yes, because each enquiry is worth so much. “Builders mornington peninsula” is searched about 390 times a month and “builders mornington” about 210, and the Semrush difficulty on “seo for builders” is one of the lowest in the whole trades category. A handful of well-qualified enquiries a month changes a builder’s year.
What should a construction website include?
Finished projects by suburb with real photos, a plain description of your process and contract type, your VBA registration and insurance details, the areas you build in, a clear enquiry path and pages for each type of work (new homes, extensions, renovations). Growth websites (up to 15 pages, $6,999 + GST) suit most builders.
Can you photograph or present our finished homes?
We work with the photos you have and advise on what to capture on the next job. Project pages are structured so every finished build adds another page that can rank for its suburb and type.
How do you handle the long decision time?
With content that keeps working while people decide: process pages, cost guides written honestly, project stories, and a Google Business Profile with steady reviews. Retargeting through Google Ads is available if you want to stay in front of people who visited.
Do you work with related trades such as pool builders, carpenters and concreters?
Yes. Pool builders, deck builders, carpenters, concreters and fencing contractors all have measurable Peninsula search demand and follow the same method. Get in touch and we will show you the numbers for your trade.
Tide’s right
Let’s get your building business found first
Start with a free, no-obligation audit of your current site and Google Business Profile, or book a call with Joshua Bartlett. You will get a plain-English plan and a fixed price, and “you don’t need us” if that is the honest answer.