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About Kraken Digital

Born in the Deep. Built to Dominate.

Kraken Digital is a Melbourne web design and SEO studio run by Joshua Bartlett. We build websites and search strategies that earn their keep. No brochures and no vanity metrics. Just fast, well-built sites and SEO measured by the enquiries and sales they bring in.

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Tap the sonar to ping the deep

Our Story

Kraken Digital started out of frustration. Too many agencies sell vanity metrics, bloated retainers and recycled templates, then hide the people doing the work behind layers of account management. We built the opposite: a model where you pay for execution, see exactly what was done, and can leave whenever it stops working for you.

Kraken Digital and Good Company Disability Services, an NDIS provider working across Victoria and Western Australia, share an owner. We planned, built and optimised Good Company’s website ourselves, and it is now the first organic result on Google for “NDIS mentor”. That is where our depth in NDIS web design and SEO comes from. Read the case study.

Who We Are

Kraken Digital is owner-operated by Joshua Bartlett in Melbourne. The person who scopes your project is the person who builds it, optimises it and answers your emails. Nothing is handed off to juniors, and nobody sits between you and the work.

We start with your market: how your customers search, where your competitors are weak, and what a visitor needs to see before they enquire. Then we build for that. You get straight answers, plain-English reporting, and someone who takes your revenue as seriously as you do.

Kraken Digital · Melbourne, Victoria · ABN 12 303 670 196 · hello@krakendigital.com.au

What We Believe

A website is only worth the revenue it generates. Data decides direction, not opinion. Hope is not a strategy. And if you are not taking market share, someone else is taking yours.

Joshua Bartlett, owner-operator of Kraken Digital, Melbourne
Fig. 00 · The operatorFig. 00-K · The kraken Joshua Bartlett Owner-operator, Kraken DigitalReleased on hover. Back to work on release.Released by tap. Tap again to send it back.

Results Carved From Obsession

#1 on Google for “NDIS mentor”: Good Company Disability Services is the first organic result.

Page 1 of Google for “NDIS mentoring” and “NDIS mentors”.

Rankings checked in Australia on 12 October 2026. Search results vary by location and change over time. Read the case study.

Work with the operator

Ready to unleash the Kraken?

One person, from first call to launch and every monthly report after. Tell us what you need.

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DOMINATE THE DIGITAL LANDSCAPE

Our Core Capabilities

Engineered WordPress Websites

Custom WordPress websites built for speed and conversion. No bloated code and no off-the-shelf templates. Every site is designed from scratch to load fast, rank well and turn visitors into enquiries.
Explore Web Design

Aggressive Search Strategies

Technical SEO focused on the search terms that bring in paying customers, not vanity rankings. We audit thoroughly, fix what is holding your site back, and build the content and authority needed to climb for the terms your competitors rely on.
Dominate Rankings

Premium Secure Hosting

Managed WordPress hosting on Kinsta’s Australian-hosted cloud infrastructure. Daily backups and security protection come standard, and you can add weekly updates and maintenance, so your site stays fast and online while you run your business.
Secure Your Site

// 05 · 1 240 m · the protocolOur execution process

How a Kraken project runs, station by station

Five stations, one operator. Pilot the ROV through the wreck of the old agency model and log each station to see exactly what happens, what you receive and what it costs. Lock-in contracts, padded proposals and vanity metrics went down with the S.S. Retainer. This is what we do instead.

BUILT FOR BUSINESSES THAT MEAN BUSINESS

We build websites for every kind of business, from local trades and professional services to e-commerce stores and national brands. Whatever the industry, we start by learning how your customers search, what they need to see before they trust you, and what makes them pick up the phone or hit buy.

Our deep-ocean focus means we don’t settle for surface-level templates. Every site is designed from scratch, built for speed, accessible by default and structured to rank from day one. The result is a digital asset that earns its keep: more enquiries, more sales and a brand that looks like the leader in its market.

Explore Our Work
Dark ocean water at dusk
CLIENT-FIRST TRANSPARENCY

No Lock-Ins. No Smoke.

Trust is earned every month, not captured in fine print. We do not lock clients into long-term contracts. You stay because the work is paying off, not because of a legal obligation. Once your build is paid for, you own your website, your content and your data outright. Scopes are fixed, so there are no surprise invoices. Your site is hosted in Australia on managed infrastructure. And you deal directly with the person doing the work, with no middleman.
  • Month-to-month contracts. No handcuffs.
  • Full ownership of your site, content and data.
  • Fixed-scope pricing with zero surprise invoices.
  • Australian-hosted managed infrastructure.
  • Direct access to the person doing the work.
Build with Confidence

Who We're For (and Who We're Not)

Who We're For

  • Founders who want leads and revenue.
  • Leaders who treat their website as a sales tool.
  • Owners willing to commit to a 6–12 month SEO horizon.
  • Decision-makers who want straight answers.

Who We're Not For

  • Anyone wanting a pretty, static brochure.
  • Businesses looking for guaranteed number one rankings tomorrow.
  • Founders chasing the cheapest possible quote.
  • Brands unwilling to adapt.

FAQs

Clear answers to our most common operational, pricing, and ownership questions.

How long does SEO take to work?
SEO is a long-term strategy. Expect early movement within 3 to 6 months, and plan on a 6 to 12 month horizon for significant, measurable results. Search engines need time to crawl, index and trust your content. Steady optimisation then builds the authority that drives sustained traffic, higher rankings and new customer enquiries.
We believe in earning your partnership every single month. Because of this, we do not lock clients into long-term contracts. Instead, we work on transparent, month-to-month agreements. You are free to pause or cancel our services at any time if your business needs change, giving you absolute control.
Yes, you fully own your website. Once the final invoice is paid, all intellectual property, design assets, and custom code are 100% yours. We do not hold your site hostage or charge exit fees. You can move, edit, or migrate your digital assets whenever and wherever you choose.
Your website is hosted in Australia on Kinsta’s managed WordPress platform, built on fast, secure cloud infrastructure. A content delivery network (CDN) keeps pages loading quickly from any location, backed by firewalls, daily backups and uptime monitoring to keep your business online.
No. We have a dedicated NDIS website design service and run SEO for NDIS providers, and we know the sector well. But we build websites and run SEO for all kinds of businesses, from local trades and professional services to e-commerce stores. If you want more enquiries or sales from your website, we can help.
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