// 01 · 0 m · electriciansTrades · electrical
SEO for electricians and websites that get the call
“Electrician near me” is searched about 22,200 times a month in Australia, almost all on mobile. We build electrician websites and local SEO that put your REC number, your suburbs and a call button in front of those searches, and track which jobs the website actually wins.
- $349a month for local SEO, no lock-inMonth to month
- $3,499+ GST fixed-price electrical websitesWritten scope first
- 590searches a month for “electrician frankston”Semrush, Australia, Oct 2026
Depth = km from Mount Martha
// 01 · 240 mThe market
Where the jobs are biting
Where electricians are searched for, suburb by suburb.
The fish finder above plots every “electrician + suburb” search we could measure, sized by monthly searches and placed by distance from our Mount Martha base. The log beside it is the same data in a table. Two things stand out: the volume sits in Frankston and Mornington, and the smaller suburbs have difficulty scores low enough that a well-built page can rank in months rather than years.
Electrical searches are a mix of “something is wrong” (power out, tripping switch, burning smell) and “I want to add something” (EV charger, lighting, switchboard upgrade for solar). The emergency pages need a phone number and an honest statement of when you answer; the project pages need photos, brands and a clear way to get a quote. Rising demand for EV chargers and switchboard upgrades is a chance to own those searches locally before the bigger franchises do.
Related searches worth a page each
| Search | Phrase | Searches / month |
|---|---|---|
| emergency electrician frankston | emergency electrician frankston | 30 |
| electrician near me | electrician near me | 22,200 |
| Suburb | Phrase | Searches / month |
|---|---|---|
| Frankston | electrician frankston | 590 |
| Mornington | electrician mornington | 390 |
| Mornington Peninsula | electrician mornington peninsula | 320 |
| Mount Eliza | electrician mount eliza | 110 |
| Rosebud | electrician rosebud | 110 |
| Mount Martha | electrician mount martha | 90 |
| Hastings | electrician hastings | 90 |
| Somerville | electrician somerville | 40 |
| Dromana | electrician dromana | 30 |
// 02 · 420 mThe vessel
What a electrical website has to carry
A sonar pass over a electrical website that does its job. The scan line crosses each element; tap one to see why it is there.
- Tap-to-call in the headerThe number is a button on every screen, with the hours you actually answer. Emergency searchers do not scroll.
- Service and area in the first lineThe headline says what you do and where, in the words people search. “Electrician, Frankston & Peninsula” beats a slogan.
- REC number up frontLicence, registration and insurance in a trust strip near the top of every page. It is a legal matter and a conversion matter.
- One page per job typeEach service gets its own page, with the questions customers ask answered honestly. That is what ranks, and what converts planned-work searchers.
- Reviews pulled from GoogleReal reviews, pulled through and answered. A review link you can text after a job keeps them coming.
- A short quote formThree fields, then a confirmation by text and email. Long forms lose the job to the next tab.
- Recent jobs by suburbPhotos of real work captioned with the suburb. They prove you are local and they rank for the suburb.
- Suburb pages, not a listA sentence listing suburbs ranks for nothing. A page for each suburb you cover, with local detail, ranks and converts.
// 03 · 600 mMethod
Built for electricians, not adapted from a template
REC number
In Victoria a Registered Electrical Contractor must display its REC number on advertising, and a website is advertising. We put the REC number in the header, the footer and the schema markup, alongside your licensed electrician numbers, insurance and any solar or EV accreditations. It satisfies the regulator and it is the trust signal customers look for first.
Job types we build pages for
- Switchboard upgrades
- Safety switches and fault finding
- EV charger installation
- LED and outdoor lighting
- Split-system electrical and ceiling fans
- Renovation and new-build wiring
- Smoke alarm compliance
- Emergency and after-hours
How the SEO runs
- AuditTechnical health, mobile speed, current rankings and the competitors already winning your suburbs. Free, with no obligation, and you get first thoughts within one business day.
- ArchitectureA page for every job type (switchboard upgrades, safety switches and fault finding, ev charger installation) and every suburb you cover, linked so Google reads them as one authority on electrical in your area.
- Profile + reviewsGoogle Business Profile set up for a service-area business, review link in your after-job text, every review answered.
- MeasureCall tracking and form tracking, so the monthly report shows calls and enquiries by page, not just rankings.
The “near me” effect. “Plumber near me” and “electrician near me” each draw about 22,200 searches a month across Australia, and “builders near me” about 4,400. Those searches are decided by Google Business Profile and the searcher’s location, which is why the profile and the suburb pages are built together.Semrush Keyword Overview, Australia database, October 2026. Figures are estimated average monthly searches.
// 04 · 780 mPackages
What it costs, in writing
Fixed prices on the website, month to month on everything else. Every price on this page is the price on our packages pages; there is no tradie surcharge.
Websites for tradies
Custom WordPress, fixed price, written scope first. Essential (up to 6 pages) is built to go live in 4 weeks; Growth (up to 15 pages, $6,999 + GST) in 6 weeks. First year of managed hosting included.
- Tap-to-call, quote form and licence details above the fold
- A page per job type and per suburb
- You own the site, the content and the data
Local SEO
Month to month, no lock-in. Keyword tracking for the suburbs you work, scheduled audits, on-page work, suburb pages and editorial links, reported in plain English every month.
- Early movement in 3 to 6 months, significant results in 6 to 12
- Rankings, calls and enquiries in one report
- Cancel any month
Google Business Profile
A one-off optimisation of your profile (categories, services, service areas, photos, review link, landing page), or ongoing management at $249 + GST a month with posts, photos and review replies handled for you.
- Built for service-area businesses that hide their address
- Review link you can text after every job
- Monthly report on calls, directions and website taps
Google Ads for tradies
Flat-fee management for search campaigns that only run in your suburbs and only for the jobs you want. Conversion tracking counts real calls and form fills, not clicks.
- Launch tier covers up to $3,000 a month in ad spend
- Weekly search-term clean-up
- You own the account
Mobile PageSpeed score before and after our speed work on a client site (PageSpeed Insights lab data, 16 October 2026). Tradie searches are mostly on phones, often on a patchy connection in a driveway; a slow page is a lost call.
// 05 · 960 mWhy Kraken
Why electricians work with Kraken
One operator, start to finish
You deal with Joshua Bartlett, the owner, from the first call to every monthly report. No account managers, no juniors, no offshore hand-offs. The person who scopes the job builds it.
Fixed price, written first
Websites are quoted as a fixed scope and a fixed price before any work starts. SEO, Google Business Profile and Google Ads are month to month. If we cannot deliver a result you are happy with within the agreed website scope, you are not charged.
Local, and it shows
Kraken is based in Mount Martha. We know the difference between a Rosebud summer and a Somerville estate build, and the pages we write for you read that way. Every number we publish is sourced and dated.
Our sister business, Good Company Disability Services, is the first organic result on Google for “NDIS mentor” (checked in Australia, 12 October 2026). The same local-page method behind that result is what we apply to trades. Read the case study.
// 06 · 1140 mCoverage
Suburb pages for electricians
We publish a page for each suburb we serve, with its own search data and local detail, and we build the same for you. These are ours.
Other trades
// 07 · 1320 mQuestions
Questions electricians ask before they call
How many electricians are searching for the same customers?
More than you would think in Frankston, fewer than you fear in the smaller suburbs. “Electrician frankston” gets about 590 searches a month and “electrician mount martha” about 90, and the Semrush difficulty score on the smaller suburb terms is low. We start with the pages that can rank quickly and build out from there.
Does an electrician really need more than a one-page website?
A single page can rank for one or two phrases. Separate pages for switchboard upgrades, EV chargers, safety switches and each suburb you work can rank for dozens, and they answer the questions customers actually have. Our Essential package covers up to 6 pages, Growth up to 15.
Where does my REC number need to appear?
On advertising, which includes your website. We put it in the header, footer and structured data on every page, so it is visible to customers and to Google.
What does electrician SEO cost and is there a contract?
$349 + GST a month, month to month, no lock-in. It includes keyword tracking for your suburbs, scheduled audits, on-page and content work, suburb pages and editorial link building, with a plain-English report every month.
Can you set up my Google Business Profile too?
Yes. Most electrical businesses are service-area businesses with a hidden address, and the profile needs categories, service areas, services and photos set up for that. We offer a one-off optimisation and a monthly management option; see the Google Business Profile page.
Tide’s right
Let’s get your electrical business found first
Start with a free, no-obligation audit of your current site and Google Business Profile, or book a call with Joshua Bartlett. You will get a plain-English plan and a fixed price, and “you don’t need us” if that is the honest answer.