// 01 · 0 m · solarTrades · solar
Solar marketing for installers who want their own leads
Bought solar leads are often shared with several installers and stop the day you stop paying. We build solar websites and SEO for solar companies so homeowners in your suburbs find you directly, then report enquiries and booked assessments, not clicks.
- $349a month for local SEO, no lock-inMonth to month
- $3,499+ GST fixed-price solar websitesWritten scope first
- 170searches a month for “solar panels frankston”Semrush, Australia, Oct 2026
Depth = km from Mount Martha
// 01 · 240 mThe market
Where solar is being searched
Where solar is searched for, suburb by suburb.
The fish finder above plots every local solar search we could measure, sized by monthly searches and placed by distance from our Mount Martha base. Frankston and Mornington lead, the Peninsula-wide searches add as much again, and most of these phrases carry Semrush difficulty scores in the low teens: winnable with well-built local pages.
Solar buyers research for weeks. They compare panel and inverter brands, battery options, rebates and payback, and they want to know who will actually be on the roof. The website has to answer those questions honestly, capture the enquiry with enough detail to quote (roof type, power bills, battery interest) and build the kind of trust a lead-generation site cannot.
Related searches worth a page each
| Search | Phrase | Searches / month |
|---|---|---|
| solar installers melbourne | solar installers melbourne | 480 |
| solar mornington | solar mornington | 90 |
| solar frankston | solar frankston | 50 |
| Suburb | Phrase | Searches / month |
|---|---|---|
| Frankston | solar panels frankston | 170 |
| Mornington Peninsula | solar panels mornington peninsula | 170 |
| Mornington Peninsula | solar installers mornington peninsula | 140 |
| Mornington | solar panels mornington | 140 |
| Frankston | solar installers frankston | 110 |
| Hastings | solar hastings | 20 |
// 02 · 420 mThe vessel
What a solar website has to carry
A sonar pass over a solar installer’s website that does its job. The scan line crosses each element; tap one to see why it is there.
- Tap-to-call and book in the headerCall and assessment buttons on every screen, with the hours you answer. Buyers who are ready want a time, not a callback promise.
- Service and area in the first line“Solar installers, Mornington Peninsula” in the headline, in the words people search.
- Accreditation up frontInstaller accreditation, electrical licences and any approved-retailer status that affects rebate eligibility, in a strip near the top of every page.
- One page per product and questionPanels, batteries, inverters, EV chargers and servicing each get a page, with honest answers on payback and rebates. That is the research buyers do, and it ranks.
- Reviews pulled from GoogleReal reviews, pulled through and answered. Reviews written a year after install, about real savings, are worth asking for.
- A quote form that qualifiesPostcode, roof type, quarterly bill and battery interest, with an optional bill upload. Enough to quote properly without an hour on the phone.
- Installs by suburbReal installs captioned with the suburb and system size. They prove you are local and they rank for the suburb.
- Suburb pages, not a listA sentence listing suburbs ranks for nothing. A page for each suburb you cover, with local detail, ranks and converts.
// 03 · 600 mMethod
Built for solar installers, not lead-gen farms
Accreditation and rebates, stated plainly
Solar buyers are wary, and with reason. The site shows who designs and installs the system, the accreditation and electrical licences they hold, the brands you use and the warranties behind them, and that a certificate of electrical safety is issued when the job is done. Rebate and incentive rules change often, so that content lives on one page you can update in minutes instead of being scattered across the site where it goes stale.
Job types we build pages for
- Residential solar
- Home batteries
- Solar and battery upgrades
- Inverter replacement
- EV charger installation
- Commercial solar
- Panel cleaning and servicing
- System health checks
How the SEO runs
- AuditTechnical health, mobile speed, current rankings and the competitors already winning your suburbs. Free, with no obligation, and you get first thoughts within one business day.
- ArchitectureA page for every product and buyer question (panels, batteries, payback and rebates) and every suburb you cover, linked so Google reads them as one authority on solar in your area.
- Profile + reviewsGoogle Business Profile set up for a service-area business, review link in your after-job text, every review answered.
- MeasureCall tracking and form tracking, so the monthly report shows calls and enquiries by page, not just rankings.
The “near me” effect. “Solar installers near me” draws about 1,300 searches a month across Australia, and “solar installers Melbourne” about 480. Those searches are decided by Google Business Profile and the searcher’s location, which is why the profile and the suburb pages are built together.Semrush Keyword Overview, Australia database, October 2026. Figures are estimated average monthly searches.
// 04 · 780 mPackages
What it costs, in writing
Fixed prices on the website, month to month on everything else. Every price on this page is the price on our packages pages; there is no tradie surcharge.
Websites for tradies
Custom WordPress, fixed price, written scope first. Essential (up to 6 pages) is built to go live in 4 weeks; Growth (up to 15 pages, $6,999 + GST) in 6 weeks. First year of managed hosting included.
- Tap-to-call, assessment form and accreditation details above the fold
- A page per job type and per suburb
- You own the site, the content and the data
Local SEO
Month to month, no lock-in. Keyword tracking for the suburbs you work, scheduled audits, on-page work, suburb pages and editorial links, reported in plain English every month.
- Early movement in 3 to 6 months, significant results in 6 to 12
- Rankings, calls and enquiries in one report
- Cancel any month
Google Business Profile
A one-off optimisation of your profile (categories, services, service areas, photos, review link, landing page), or ongoing management at $249 + GST a month with posts, photos and review replies handled for you.
- Built for service-area businesses that hide their address
- Review link you can text after every job
- Monthly report on calls, directions and website taps
Google Ads for tradies
Flat-fee management for search campaigns that only run in your suburbs and only for the jobs you want. Conversion tracking counts real calls and form fills, not clicks.
- Launch tier covers up to $3,000 a month in ad spend
- Weekly search-term clean-up
- You own the account
Mobile PageSpeed score before and after our speed work on a client site (PageSpeed Insights lab data, 16 October 2026). Tradie searches are mostly on phones, often on a patchy connection in a driveway; a slow page is a lost call.
// 05 · 960 mWhy Kraken
Why solar installers work with Kraken
One operator, start to finish
You deal with Joshua Bartlett, the owner, from the first call to every monthly report. No account managers, no juniors, no offshore hand-offs. The person who scopes the job builds it.
Fixed price, written first
Websites are quoted as a fixed scope and a fixed price before any work starts. SEO, Google Business Profile and Google Ads are month to month. If we cannot deliver a result you are happy with within the agreed website scope, you are not charged.
Local, and it shows
Kraken is based in Mount Martha. We know the difference between a Rosebud summer and a Somerville estate build, and the pages we write for you read that way. Every number we publish is sourced and dated.
Our sister business, Good Company Disability Services, is the first organic result on Google for “NDIS mentor” (checked in Australia, 12 October 2026). The same local-page method behind that result is what we apply to trades. Read the case study.
// 06 · 1140 mCoverage
Suburb pages for solar installers
We publish a page for each suburb we serve, with its own search data and local detail, and we build the same for you. These are ours.
Other trades
// 07 · 1320 mQuestions
Questions solar installers ask before they call
Is SEO better than buying solar leads?
They do different jobs. Bought leads arrive quickly but are often shared with other installers and stop when you stop paying. SEO takes 3 to 6 months to show early movement and 6 to 12 for significant results, but the enquiries it brings are yours alone and keep coming. Many installers run both while the SEO builds, then reduce the bought leads as direct enquiries grow.
How long before SEO for a solar company shows results?
Expect early movement in 3 to 6 months and significant, measurable results in 6 to 12. Local phrases such as “solar installers Frankston” have Semrush difficulty scores around 11, so suburb pages can rank well ahead of the national terms. We report rankings, calls and enquiries every month.
What does a solar website cost?
Essential websites are $3,499 + GST (up to 6 pages, built to go live in 4 weeks) and Growth websites are $6,999 + GST (up to 15 pages, 6 weeks). Both include the first year of managed hosting, a written scope before work starts and full ownership when it launches.
Do I need a new website, or can you work with my current one?
We audit first. If the current site is fast, mobile-friendly and editable, we add the service and suburb pages it is missing and keep going. If it is a slow template or a page builder nobody can edit, we rebuild it for a fixed price and redirect every old address so you keep the rankings you have.
Should a solar business run Google Ads as well?
Often, yes, especially for batteries, where demand moves with rebates and news. We manage search campaigns from $499 + GST a month as a flat fee, restricted to your service area, with conversion tracking that counts real enquiries rather than clicks.
Tide’s right
Let’s get your solar business found first
Start with a free, no-obligation audit of your current site and Google Business Profile, or book a call with Joshua Bartlett. You will get a plain-English plan and a fixed price, and “you don’t need us” if that is the honest answer.