// 01 · 0 m · air conditioningTrades · HVAC
HVAC SEO for air conditioning & heating
Air conditioning is seasonal, local and searched on a phone in a hot kitchen. “Air conditioning frankston” alone is searched about 590 times a month. We build HVAC websites and local SEO that rank for split systems, ducted and heating searches in the suburbs you install in, with ARCtick licensing shown where customers look for it.
- $349a month for local SEO, no lock-inMonth to month
- $3,499+ GST fixed-price air conditioning and heating websitesWritten scope first
- 590searches a month for “air conditioning frankston”Semrush, Australia, Oct 2026
Depth = km from Mount Martha
// 01 · 240 mThe market
Where the jobs are biting
Where air conditioning and heating businesses are searched for, suburb by suburb.
The fish finder above plots every “air conditioning + suburb” search we could measure, sized by monthly searches and placed by distance from our Mount Martha base. The log beside it is the same data in a table. Two things stand out: the volume sits in Frankston and Mornington, and the smaller suburbs have difficulty scores low enough that a well-built page can rank in months rather than years.
HVAC searches peak in the first hot week and the first cold snap, and the businesses that rank then had their pages built months earlier. The Peninsula adds its own pattern: Dromana and Rosebud fill up in summer, so holiday-home owners search for installs and servicing from Melbourne addresses. Pages for each system type and each suburb, plus a servicing offer that runs in the shoulder seasons, keep the diary full outside the peaks.
Related searches worth a page each
| Search | Phrase | Searches / month |
|---|---|---|
| air conditioning frankston | air conditioning frankston | 590 |
| air conditioning mornington | air conditioning mornington | 320 |
| air conditioning dromana | air conditioning dromana | 260 |
| split system installation mornington peninsula | split system installation mornington peninsula | 20 |
| Suburb | Phrase | Searches / month |
|---|---|---|
| Frankston | air conditioning frankston | 590 |
| Mornington | air conditioning mornington | 320 |
| Dromana | air conditioning dromana | 260 |
| Mornington Peninsula | air conditioning mornington peninsula | 260 |
| Mount Martha | air conditioning mount martha | 140 |
| Rosebud | air conditioning rosebud | 140 |
| Somerville | air conditioning somerville | 70 |
| Hastings | air conditioning hastings | 70 |
| Mount Eliza | air conditioning mount eliza | 20 |
// 02 · 420 mThe vessel
What a air conditioning and heating website has to carry
A sonar pass over a air conditioning and heating website that does its job. The scan line crosses each element; tap one to see why it is there.
- Tap-to-call in the headerThe number is a button on every screen, with the hours you actually answer. Emergency searchers do not scroll.
- Service and area in the first lineThe headline says what you do and where, in the words people search. “Split system installation, Frankston & Peninsula” beats a slogan.
- ARCtick licence up frontLicence, registration and insurance in a trust strip near the top of every page. It is a legal matter and a conversion matter.
- One page per job typeEach service gets its own page, with the questions customers ask answered honestly. That is what ranks, and what converts planned-work searchers.
- Reviews pulled from GoogleReal reviews, pulled through and answered. A review link you can text after a job keeps them coming.
- A short quote formThree fields, then a confirmation by text and email. Long forms lose the job to the next tab.
- Recent jobs by suburbPhotos of real work captioned with the suburb. They prove you are local and they rank for the suburb.
- Suburb pages, not a listA sentence listing suburbs ranks for nothing. A page for each suburb you cover, with local detail, ranks and converts.
// 03 · 600 mMethod
Built for air conditioning and heating businesses, not adapted from a template
ARCtick licence
Anyone who handles refrigerant in Australia needs an Australian Refrigeration Council (ARCtick) licence, and the ARCtick logo and licence number are what informed customers look for. Alongside it go your electrical and plumbing (gas) credentials if you hold them, the brands you are accredited to install and your warranty terms.
Job types we build pages for
- Split-system supply and install
- Ducted reverse-cycle systems
- Evaporative cooling
- Gas and hydronic heating
- Servicing and repairs
- Multi-head and commercial systems
- Replacement and upgrades
- Pre-summer servicing programs
How the SEO runs
- AuditTechnical health, mobile speed, current rankings and the competitors already winning your suburbs. Free, with no obligation, and you get first thoughts within one business day.
- ArchitectureA page for every job type (split-system supply and install, ducted reverse-cycle systems, evaporative cooling) and every suburb you cover, linked so Google reads them as one authority on air conditioning and heating in your area.
- Profile + reviewsGoogle Business Profile set up for a service-area business, review link in your after-job text, every review answered.
- MeasureCall tracking and form tracking, so the monthly report shows calls and enquiries by page, not just rankings.
The “near me” effect. “Plumber near me” and “electrician near me” each draw about 22,200 searches a month across Australia, and “builders near me” about 4,400. Those searches are decided by Google Business Profile and the searcher’s location, which is why the profile and the suburb pages are built together.Semrush Keyword Overview, Australia database, October 2026. Figures are estimated average monthly searches.
// 04 · 780 mPackages
What it costs, in writing
Fixed prices on the website, month to month on everything else. Every price on this page is the price on our packages pages; there is no tradie surcharge.
Websites for tradies
Custom WordPress, fixed price, written scope first. Essential (up to 6 pages) is built to go live in 4 weeks; Growth (up to 15 pages, $6,999 + GST) in 6 weeks. First year of managed hosting included.
- Tap-to-call, quote form and licence details above the fold
- A page per job type and per suburb
- You own the site, the content and the data
Local SEO
Month to month, no lock-in. Keyword tracking for the suburbs you work, scheduled audits, on-page work, suburb pages and editorial links, reported in plain English every month.
- Early movement in 3 to 6 months, significant results in 6 to 12
- Rankings, calls and enquiries in one report
- Cancel any month
Google Business Profile
A one-off optimisation of your profile (categories, services, service areas, photos, review link, landing page), or ongoing management at $249 + GST a month with posts, photos and review replies handled for you.
- Built for service-area businesses that hide their address
- Review link you can text after every job
- Monthly report on calls, directions and website taps
Google Ads for tradies
Flat-fee management for search campaigns that only run in your suburbs and only for the jobs you want. Conversion tracking counts real calls and form fills, not clicks.
- Launch tier covers up to $3,000 a month in ad spend
- Weekly search-term clean-up
- You own the account
Mobile PageSpeed score before and after our speed work on a client site (PageSpeed Insights lab data, 16 October 2026). Tradie searches are mostly on phones, often on a patchy connection in a driveway; a slow page is a lost call.
// 05 · 960 mWhy Kraken
Why air conditioning and heating businesses work with Kraken
One operator, start to finish
You deal with Joshua Bartlett, the owner, from the first call to every monthly report. No account managers, no juniors, no offshore hand-offs. The person who scopes the job builds it.
Fixed price, written first
Websites are quoted as a fixed scope and a fixed price before any work starts. SEO, Google Business Profile and Google Ads are month to month. If we cannot deliver a result you are happy with within the agreed website scope, you are not charged.
Local, and it shows
Kraken is based in Mount Martha. We know the difference between a Rosebud summer and a Somerville estate build, and the pages we write for you read that way. Every number we publish is sourced and dated.
Our sister business, Good Company Disability Services, is the first organic result on Google for “NDIS mentor” (checked in Australia, 12 October 2026). The same local-page method behind that result is what we apply to trades. Read the case study.
// 06 · 1140 mCoverage
Suburb pages for air conditioning and heating businesses
We publish a page for each suburb we serve, with its own search data and local detail, and we build the same for you. These are ours.
Other trades
// 07 · 1320 mQuestions
Questions air conditioning and heating businesses ask before they call
When should an air conditioning business start SEO?
Now, whatever the season. Rankings take 3 to 6 months to move and 6 to 12 to mature, so pages built in winter are what rank in the first heatwave. Google Ads can cover the gap in the meantime.
Which searches matter most for HVAC on the Peninsula?
“Air conditioning frankston” (about 590 a month), “air conditioning mornington” (320), “air conditioning dromana” (260) and “air conditioning mornington peninsula” (260), followed by Mount Martha and Rosebud. Split-system installation and servicing phrases are smaller but convert well.
What does an HVAC website cost?
Essential websites are $3,499 + GST (up to 6 pages, live in 4 weeks) and Growth websites $6,999 + GST (up to 15 pages, 6 weeks), both fixed price with the first year of hosting included. Most installers start with Essential and add system and suburb pages through the SEO plan.
Can you show brand accreditations and the ARCtick licence properly?
Yes. Brand accreditations, the ARCtick number and your electrical or gas credentials go on every page in a consistent trust strip, and in the structured data search engines read.
Do you handle Google Ads for seasonal peaks?
Yes. Flat-fee management from $499 + GST a month, campaigns limited to your suburbs and system types, budget turned up for heatwaves and cold snaps and down again afterwards. You own the account.
Tide’s right
Let’s get your air conditioning and heating business found first
Start with a free, no-obligation audit of your current site and Google Business Profile, or book a call with Joshua Bartlett. You will get a plain-English plan and a fixed price, and “you don’t need us” if that is the honest answer.