// 00 · 0 m · markBranding · Logo design services
Logo design Melbourne a mark worth remembering
A good logo works at 16 pixels in a browser tab and three metres wide on a sign. As a Melbourne logo designer, we design custom logos from scratch for small businesses, test them at every size and deliver a full suite of versions, so you never have to stretch, squash or recolour a file to make it fit.
- $1,490+ GST logo packageLogo suite, palette and fonts
- 4logo versionsPrimary, stacked, icon, favicon
- 5file formatsSVG, PNG, PDF, EPS, JPG
// 01 · 240 mWhat makes a logo work
Five tests every mark must pass
Most logos fail quietly. They look fine on the designer's screen, then turn to mush on a phone, disappear on a dark photo or cost a fortune to embroider.
We test every concept against the places your logo will actually live before you see it: a favicon, a social profile picture, a printed invoice, a shirt, a sign and the side of a vehicle. If it fails any of them, it doesn't make the presentation.
Need more than a logo? Our brand identity packages add guidelines, stationery and a social kit.
- Simple: recognisable in a second, from across the street or the bottom of a search result.
- Scalable: sharp at 16 pixels and at three metres, because it is drawn as vectors.
- Distinct: unlike your competitors, checked against the businesses you compete with.
- Versatile: works in one colour, reversed out of a dark background and on a busy photo.
- Appropriate: fits your industry and the customers you want, not just the ones you have.
// 02 · 420 mThe suite
One logo four shapes
A single file can't fit every space. You receive a suite, each version built for a job.
Primary logo
The full horizontal version for your website header, letterhead, quotes and wide signage.
Stacked logo
A compact version for square spaces: shirts, vehicle doors, stickers and social covers.
Icon or monogram
The mark on its own for profile pictures, app tiles, watermarks and embroidery.
Favicon
A simplified version drawn to stay legible at 16 to 32 pixels in browser tabs and search results.
// 03 · 600 mPricing
Logo design cost fixed packages
Brand Starter
For new businesses that need a professional mark and the basics done properly, in about two weeks.
- Discovery questionnaire and 30-minute call
- Two logo concepts, two rounds of revisions
- Logo suite: primary, stacked, icon and favicon
- Colour palette with HEX, RGB and CMYK values
- Font pairing for headings and body text
- One-page brand sheet
- Every file in SVG, PNG, PDF and EPS
Brand Identity
The complete identity most growing businesses need, with the rules to keep it consistent. Three to four weeks.
- Everything in Brand Starter
- Three logo concepts, three rounds of revisions
- Brand guidelines PDF: clear space, misuse, colour, type and imagery
- A supporting graphic element or pattern
- Business card, letterhead and email signature
- Social kit: profile images, covers and six editable post templates
- Google Business Profile logo and cover images
Need positioning or a name too? Our Brand Strategy + Identity package is $6,990 + GST. Book any logo package with a website build and take $500 off. All prices are + GST, and you own the final files.
// 04 · 780 mProcess
From sketch to final files
- BriefA questionnaire and call about your business, customers and the competitors you need to stand apart from.
- ConceptsTwo or three distinct directions, each shown on real applications rather than a white page.
- RefineRevision rounds on the direction you pick: shape, weight, colour and spacing.
- DeliverThe full suite in every format, organised into print, web and social folders.
// 05 · 960 mWhat you won’t get
No shortcuts in the files
No stock icons
Marks are drawn for you, not bought from a library that a hundred other businesses also used.
No pixel-only files
Every logo comes as vectors (SVG, PDF and EPS), so printers and sign writers can scale it cleanly.
No font traps
Fonts are free or licensed in your name, so you can use them on the website and in documents.
// 06 · 1140 mBranding services
More ways to make your mark
Brand identity
The full system: logo suite, palette, type, guidelines and collateral. From $1,490 + GST.
All packagesRebranding
Refresh a dated logo or rebuild the brand, with a rollout plan that keeps your customers.
RebrandingBranding Melbourne
A small Melbourne studio, one person from brief to files, at fixed prices.
Branding MelbourneMornington Peninsula
Brand identity for Peninsula businesses, from Frankston to Portsea.
Peninsula branding// 07 · 1320 mQuestions
Logo design questions
How much does logo design cost?
Our logo design package, Brand Starter, is $1,490 + GST and includes the full logo suite, a colour palette, fonts and a one-page brand sheet. Brand Identity at $3,490 + GST adds guidelines and collateral.
How many concepts and revisions do I get?
Brand Starter includes two concepts and two rounds of revisions. Brand Identity includes three concepts and three rounds.
What file formats will I receive?
SVG, PNG, PDF, EPS and JPG, in full colour, one colour and reversed versions, organised into folders for print, web and social.
Do you offer logo redesign?
Yes. If your logo still earns recognition we can modernise it rather than replace it. See our rebranding page for refresh options.
Do I own the copyright?
Yes. On final payment, copyright in the final logo is assigned to you. We may show the work in our portfolio unless you ask us not to.
Do you design logos for businesses outside Melbourne?
Yes. We are a Melbourne logo design studio based on the Mornington Peninsula, and we design logos for small businesses Australia-wide over video calls.
Tide’s right
Ready for a logo that lasts?
Book a free 30-minute call. Tell us about the business and we will tell you which package fits.