// 00 · 0 m · port phillipBranding · Melbourne
Branding agency Melbourne small studio, sharp ink
Melbourne has no shortage of branding agencies, and plenty are built for big budgets. Kraken Digital is a small studio run by owner-operator Joshua Bartlett, so you deal with the person designing your brand, at fixed prices built for small and growing Melbourne businesses.
- $1,490+ GST to startLogo suite, palette and fonts
- 1person, brief to filesNo account managers
- Fixedprices, + GSTQuoted before we start
// 01 · 240 mWhy a small studio
Agency thinking without the overheads
Big agencies do big work, and you pay for the office, the account managers and the pitch decks. Most Melbourne small businesses need something else: a brand that is properly designed, delivered on time and built to use every day.
We are a Melbourne brand design, web and SEO studio, so your brand is designed with the website, search and Google listings in mind from the first sketch. That is the gap we see most often: a logo that looked great in a PDF and fails the moment it hits a phone screen.
- One person, start to finish: the person on the call is the person designing your brand.
- Fixed prices: three packages from $1,490 + GST, agreed before work starts.
- Brand and website together: one studio for the identity, the website and the SEO.
- Built for search: assets sized for Google, social and the web, not just print.
// 02 · 420 mServices
Brand design Melbourne services and prices
Brand identity
Logo suite, palette, typography, guidelines and collateral, in three fixed packages.
Brand identityLogo design
A custom mark tested from favicon to signage, delivered in every format you will need.
Logo designRebranding
Refresh a dated brand or start again, with a rollout plan that keeps your customers.
Rebranding// 03 · 600 mWho we brand
Melbourne businesses we work with
Service businesses that win work on reputation, and want to look as good as the work they do.
// 04 · 780 mPackages
Fixed prices no surprise invoices
Brand Starter
For new businesses that need a professional mark and the basics done properly, in about two weeks.
- Discovery questionnaire and 30-minute call
- Two logo concepts, two rounds of revisions
- Logo suite: primary, stacked, icon and favicon
- Colour palette with HEX, RGB and CMYK values
- Font pairing for headings and body text
- One-page brand sheet
- Every file in SVG, PNG, PDF and EPS
Brand Identity
The complete identity most growing businesses need, with the rules to keep it consistent. Three to four weeks.
- Everything in Brand Starter
- Three logo concepts, three rounds of revisions
- Brand guidelines PDF: clear space, misuse, colour, type and imagery
- A supporting graphic element or pattern
- Business card, letterhead and email signature
- Social kit: profile images, covers and six editable post templates
- Google Business Profile logo and cover images
Brand Strategy + Identity
For a new venture, a rebrand or a repositioning, where the thinking matters as much as the design. Five to six weeks.
- Everything in Brand Identity
- Strategy workshop: audience, competitors and positioning
- Brand voice and messaging guide, with a tagline
- Naming support and availability checks if you need a name
- Signage, vehicle and uniform mock-ups
- Presentation and document templates
- Launch checklist for every channel
Website bundle. Book any brand package with a website build and take $500 off the brand package. All prices are + GST. On final payment, copyright in the final artwork is assigned to you and every file is yours.
// 05 · 960 mProcess
Brand strategy to brand book
- DiscoverA questionnaire and a video call about your customers, competitors and goals. With Brand Strategy + Identity this becomes a full brand strategy workshop.
- DesignConcepts shown on real applications: a van, a card, a website, a shopfront.
- RefineRevision rounds on the direction you choose.
- DeliverFinal files, guidelines and templates, ready for your printer, sign writer and web team.
// 06 · 1140 mNearby
Also in Melbourne
Branding works best alongside the rest of your marketing. Related services and areas:
// 07 · 1320 mQuestions
Branding Melbourne questions
How much does branding cost in Melbourne?
Our fixed packages are $1,490 + GST for Brand Starter, $3,490 + GST for Brand Identity and $6,990 + GST for Brand Strategy + Identity. Book with a website build and take $500 off the brand package.
Do we need to meet in person?
No. Most projects run over video calls and shared files, which keeps costs down. Concepts are presented live on a call so you can ask questions as you see them.
Who will design our brand?
Joshua Bartlett, owner-operator of Kraken Digital, runs every branding project from brief to final files.
Can you also build our website?
Yes. We design and build WordPress and Shopify websites, so the site is built from your new brand guidelines rather than adapted to them later.
Are you a graphic designer in Melbourne?
Yes, with a focus on brand graphic design: logos, colour and type systems, stationery, social templates, and the artwork files for signage and vehicles that come from your brand.
Do you offer brand strategy in Melbourne?
Yes. Brand Strategy + Identity ($6,990 + GST) starts with a strategy workshop covering your audience, competitors and positioning, then builds the voice, messaging and identity from it.
Tide’s right
Melbourne brands worth remembering
Book a free 30-minute brand call and find out which package fits your business.