// 00 · 0 m · resurfaceBranding · Rebranding services and brand refresh
Rebranding agency shed the old shell
Most businesses outgrow their first logo. It was made in a hurry, the business has changed, or it simply looks dated next to competitors. As a rebranding agency, we audit what you have, keep what still earns recognition and rebuild the rest, then roll it out across every touchpoint without losing the customers who already know you.
- $3,490+ GST brand refreshNew identity and guidelines
- $6,990+ GST full rebrandStrategy, identity and rollout
- 1rollout checklistEvery touchpoint, in order
// 01 · 240 mThe signs
Six signs it’s time
It looks dated
Gradients, clip art or fonts that date the business to the year it opened.
It breaks on screens
Fine details blur in a profile picture or favicon, and there is no vector file to fix it.
There are five versions
Different colours on the van, the website and the invoices, because nobody wrote the rules down.
The business has changed
New services, new partners or a merger, and the brand still describes the old business.
It undersells you
Your work is premium but the brand looks cheap, so you attract price shoppers.
It blends in
Same colours and the same kind of icon as every competitor in your area.
// 02 · 420 mOptions
Brand refresh or full rebrand
Brand refresh
Keep the name and what customers recognise, with a logo redesign and everything around it modernised. Uses our Brand Identity package.
- Audit of your current brand and touchpoints
- Redrawn or evolved logo suite
- Updated palette and typography
- Brand guidelines PDF
- Stationery, email signature and social kit
- Rollout checklist
Full rebrand
When the business has moved on and the brand needs to start again, sometimes with a new name. Uses our Brand Strategy + Identity package.
- Strategy workshop and competitor review
- Positioning, messaging and tone of voice
- Naming support and availability checks if needed
- A new identity and guidelines
- Signage, vehicle and uniform mock-ups
- Launch plan across every channel
Website bundle. Book any brand package with a website build and take $500 off the brand package. All prices are + GST. On final payment, copyright in the final artwork is assigned to you and every file is yours.
// 03 · 600 mRollout
Switching over without losing anyone
A rebrand only works when it reaches every touchpoint. Half-finished rollouts, where the van says one thing and the website another, are worse than no rebrand at all.
Every rebrand ends with a rollout checklist in the order things should change. If we build or host your website, we update it on launch day. If the name or domain changes, we map 301 redirects so the search rankings you have earned carry across, and update your Google Business Profile the same day.
| Touchpoint | Who updates it | When |
|---|---|---|
| Website and favicon | Us, if we build or host it | Launch day |
| Google Business Profile | Us | Launch day |
| Social profiles | Us or you, from the kit | Launch day |
| Email signatures | You, from our templates | Launch week |
| Cards and stationery | Your printer, from our files | Launch week |
| Signage and vehicles | Your sign writer, from our files | As budget allows |
// 04 · 780 mProcess
From audit to launch day
- AuditWe gather every place the brand appears and note what customers already recognise.
- DirectionRefresh or rebrand, agreed in writing, with strategy first for a full rebrand.
- DesignConcepts shown beside the old brand, so you can see the change and what carries over.
- RolloutFiles, guidelines and a checklist, with launch day handled for the web and Google.
// 05 · 960 mBranding services
Related branding services
Brand identity
The full system: logo suite, palette, type, guidelines and collateral. From $1,490 + GST.
All packagesBranding Melbourne
A small Melbourne studio, one person from brief to files, at fixed prices.
Branding MelbourneMornington Peninsula
Brand identity for Peninsula businesses, from Frankston to Portsea.
Peninsula branding// 06 · 1140 mQuestions
Rebranding questions
Will a rebrand hurt my Google rankings?
A new logo and colours do not affect rankings. Rankings are put at risk when the domain or page addresses change without redirects. If yours change, we map 301 redirects and update your Google Business Profile so the rankings carry across.
Should we change our business name?
Usually not. A name with years of reviews and word of mouth behind it is an asset. We only recommend a new name when the current one limits the business, causes confusion or cannot be protected.
Can you keep parts of our old logo?
Yes. A refresh often keeps the colour, a shape or the name style that customers recognise and modernises the rest, so the change feels like an upgrade rather than a stranger.
How much does rebranding cost?
A brand refresh is $3,490 + GST and a full rebrand with strategy is $6,990 + GST. Signage, printing and vehicle wraps are quoted by your suppliers using our files.
How long does a rebrand take?
About three to four weeks for a refresh and five to six weeks for a full rebrand, plus the time your printers and sign writers need for the physical rollout.
What is the difference between a brand refresh and a rebrand?
A brand refresh keeps your name and the elements customers recognise, and updates the logo, colours, type and collateral around them. A rebrand starts again from strategy, and can include a new name, positioning and identity.
Do you rebrand Melbourne businesses?
Yes. We are a Melbourne rebranding agency based on the Mornington Peninsula, and work with businesses across Melbourne and Australia-wide.
Tide’s right
Time to shed the old shell?
Book a free 30-minute call. Bring your current logo and we will tell you whether a refresh or a rebrand makes sense.