// 00 · 0 m · inkBranding · Brand identity packages
Brand identity design leave a mark in ink
Your brand is what people remember after the job is done: the mark on the van, the colours on the invoice, the tone of the first email. Our branding services cover the whole identity, not just a logo. We design it for your business, then hand you the files and the rules to use it the same way everywhere, from the website to the shopfront.
- $1,490+ GST Brand StarterLogo suite, palette and fonts
- $3,490+ GST Brand IdentityAdds guidelines and collateral
- 100%yours on final paymentEvery file, full copyright
// 01 · 240 mWhy it matters
More than a logo a system people recognise
A logo on its own is a signature. A brand identity, or visual identity, is the handwriting: the colours, type, imagery and voice that make every touchpoint look like it came from the same business.
When those pieces disagree, customers notice even if they can't say why. A quote in one font, a van in another colour and a website that looks like a template all chip away at trust, and trust is what turns a search into a call.
Our small business branding is built for businesses growing past the do-it-yourself stage: trades and home services, clinics and practices, retailers and online stores, and service businesses that want to look as good as the work they do.
| Element | What you get | Package |
|---|---|---|
| Logo suite | Primary, stacked, icon and favicon versions | All |
| Colour palette | HEX, RGB and CMYK values for screen and print | All |
| Typography | Heading and body fonts you are licensed to use | All |
| Brand guidelines | Clear space, sizes, colour ratios, misuse, examples | Identity + |
| Collateral | Cards, letterhead, email signature, social kit | Identity + |
| Strategy and voice | Positioning, messaging, tone of voice, tagline | Strategy |
// 02 · 420 mThe kit
Seven layers one identity
Switch each layer on and watch a brand come together. The business is invented, but every layer is something you receive.
Switch the layers on
Each layer is a deliverable. Together they make a brand people recognise at a glance.
// 03 · 600 mPackages
Branding packages fixed prices, no surprises
Three brand identity packages, priced up front. Most small businesses start with Brand Identity; new ventures and rebrands add strategy.
Brand Starter
For new businesses that need a professional mark and the basics done properly, in about two weeks.
- Discovery questionnaire and 30-minute call
- Two logo concepts, two rounds of revisions
- Logo suite: primary, stacked, icon and favicon
- Colour palette with HEX, RGB and CMYK values
- Font pairing for headings and body text
- One-page brand sheet
- Every file in SVG, PNG, PDF and EPS
Brand Identity
The complete identity most growing businesses need, with the rules to keep it consistent. Three to four weeks.
- Everything in Brand Starter
- Three logo concepts, three rounds of revisions
- Brand guidelines PDF: clear space, misuse, colour, type and imagery
- A supporting graphic element or pattern
- Business card, letterhead and email signature
- Social kit: profile images, covers and six editable post templates
- Google Business Profile logo and cover images
Brand Strategy + Identity
For a new venture, a rebrand or a repositioning, where the thinking matters as much as the design. Five to six weeks.
- Everything in Brand Identity
- Strategy workshop: audience, competitors and positioning
- Brand voice and messaging guide, with a tagline
- Naming support and availability checks if you need a name
- Signage, vehicle and uniform mock-ups
- Presentation and document templates
- Launch checklist for every channel
Website bundle. Book any brand package with a website build and take $500 off the brand package. All prices are + GST. On final payment, copyright in the final artwork is assigned to you and every file is yours.
// 04 · 780 mThe pair
Brand and website built to agree
An identity earns its keep online. The website is where most customers meet it first, so we design the two to work together.
Book a brand package with a website build and the site is designed from your new guidelines, not retrofitted to them. The same goes for your Google Business Profile, social channels and ads.
- Web-ready assets: SVG logos, favicon and social preview images sized for the site.
- Readable colour: palettes checked for text contrast against WCAG guidelines.
- Fonts you can use: free or properly licensed web fonts, so nothing breaks or costs extra later.
- Consistent listings: the same mark and colours across Google, Facebook and directories.
Website design
Custom WordPress sites: Essential from $3,499 + GST, Growth $6,999 + GST, Authority $12,990 + GST.
- Built from your brand guidelines
- Fast, mobile-first and accessible
- You own the site
SEO
Month to month, so the new brand gets found as well as seen.
- Keyword and competitor research
- Monthly reporting in plain English
- Cancel any month
// 05 · 960 mProcess
From brief to brand book
- DiscoverA questionnaire and a call about your customers, competitors and what you want people to feel.
- DesignConcepts shown in context, on a van, a card and a website, not floating on a white page.
- RefineRevision rounds on the direction you choose, until it is right.
- DeliverFinal files, guidelines and templates, organised and named so anyone can find them.
// 06 · 1140 mBranding services
Where to start
Rebranding
Refresh a dated logo or rebuild the brand, with a rollout plan that keeps your customers.
RebrandingBranding Melbourne
A small Melbourne studio, one person from brief to files, at fixed prices.
Branding MelbourneMornington Peninsula
Brand identity for Peninsula businesses, from Frankston to Portsea.
Peninsula branding// 07 · 1320 mQuestions
Brand identity questions
What is the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the visual system around it: logo versions, colours, typography, imagery style, graphic elements and the guidelines that keep them consistent. Brand Starter covers the core; Brand Identity adds the guidelines and collateral.
How much does a brand identity cost?
Our packages are fixed: Brand Starter is $1,490 + GST, Brand Identity is $3,490 + GST and Brand Strategy + Identity is $6,990 + GST. Book any package with a website build and take $500 off the brand package.
How long does it take?
About two weeks for Brand Starter, three to four weeks for Brand Identity and five to six weeks with strategy. Timelines depend on how quickly feedback comes back.
Do I own the logo and files?
Yes. On final payment, copyright in the final artwork is assigned to you and you receive every file in editable and web formats. Fonts are either free or licensed in your name.
Can you trade mark my logo?
We are not trade mark attorneys, so we do not file applications. During design we check the IP Australia register for obvious conflicts, and we recommend speaking to an attorney before you file.
Do you work with businesses outside Melbourne?
Yes. We are based on the Mornington Peninsula and work with businesses across Australia over video calls.
What do you need from me?
About an hour for the questionnaire and call, your current logo or materials if you have them, a few brands whose look you like or dislike, and one decision-maker for feedback.
Are you a brand identity agency in Melbourne?
Yes. Kraken Digital is a Melbourne brand identity design studio run by owner-operator Joshua Bartlett, working with small and growing businesses across Melbourne, the Mornington Peninsula and Australia-wide.
Which branding package is right for a small business?
Most established small businesses choose Brand Identity at $3,490 + GST, because it includes the guidelines and collateral that keep a brand consistent. Brand Starter suits new businesses on a tight budget, and Brand Strategy + Identity suits new ventures and rebrands.
Tide’s right
Ready to leave a mark?
Book a free 30-minute brand call. We will talk through your business, what you need and which package fits, with no obligation.