// 01 · 0 m · landscapersTrades · landscaping
SEO for landscapers and websites that sell the yard
Landscaping is bought with the eyes. People search “landscaping Frankston” on a phone, then judge you on your photos before they ever call. We build landscaping websites and local SEO around the projects and suburbs that actually get searched, then report enquiries, not clicks.
- $349a month for local SEO, no lock-inMonth to month
- $3,499+ GST fixed-price landscaping websitesWritten scope first
- 320searches a month for “landscaping frankston”Semrush, Australia, Oct 2026
Depth = km from Mount Martha
// 01 · 240 mThe market
Where the yards are being searched
Where landscaping is searched for, suburb by suburb.
The fish finder above plots every “landscaping + suburb” search we could measure, sized by monthly searches and placed by distance from our Mount Martha base. Frankston leads on volume with a difficulty score of just 6. Mornington is close behind but more contested, while Mount Eliza and Mount Martha are small, easy to win and full of the larger blocks that make for bigger jobs.
Landscaping searches split into maintenance (lawns, hedging, clean-ups) and design-and-construct (paving, retaining walls, decks, full garden builds). Maintenance buyers want a price and a date; design buyers want to see finished work and know who will be on site. One website has to serve both, so the quote path stays short and the project pages carry the photos, the materials and the suburb.
Related searches worth a page each
| Search | Phrase | Searches / month |
|---|---|---|
| landscapers melbourne | landscapers melbourne | 720 |
| landscaper mornington | landscaper mornington | 70 |
| landscaper mornington peninsula | landscaper mornington peninsula | 50 |
| landscape gardener mornington peninsula | landscape gardener mornington peninsula | 40 |
| Suburb | Phrase | Searches / month |
|---|---|---|
| Frankston | landscaping frankston | 320 |
| Mornington | landscaping mornington | 260 |
| Mornington Peninsula | landscaping mornington peninsula | 170 |
| Mount Eliza | landscaping mount eliza | 90 |
| Mount Martha | landscaping mount martha | 50 |
| Rosebud | landscaping rosebud | 20 |
| Hastings | landscaping hastings | 20 |
| Somerville | landscaping somerville | 10 |
// 02 · 420 mThe vessel
What a landscaping website has to carry
A sonar pass over a landscaping website that does its job. The scan line crosses each element; tap one to see why it is there.
- Tap-to-call in the headerThe number is a button on every screen. Most landscaping enquiries start on a phone, often while standing in the yard that needs the work.
- Service and area in the first line“Landscaping, Mornington Peninsula” in the headline, in the words people search, not a slogan about outdoor living.
- Credentials in a trust stripABN, public liability insurance and, where structural work is involved, your builder registration. Industry membership, such as Landscaping Victoria, belongs here too.
- One page per job typePaving, retaining walls, turf, garden design and maintenance each get a page that answers price, timing and materials honestly. That is what ranks.
- Reviews pulled from GoogleReal reviews, pulled through and answered. A review link you can text after a job keeps them coming.
- A short quote form, with photosThree fields and an optional photo of the space. A photo saves a site visit on small jobs and qualifies the big ones.
- Before-and-after by suburbProject galleries captioned with the suburb and the materials used. They sell the next job and they rank for the suburb.
- Suburb pages, not a listA sentence listing suburbs ranks for nothing. A page for each suburb you cover, with local detail, ranks and converts.
// 03 · 600 mMethod
Built for landscapers, not adapted from a template
Photos do the selling
Landscaping is a visual purchase, so the site is built around a fast project gallery: images compressed to load quickly on a phone but still sharp, each project tagged by suburb, job type and materials, and a before-and-after slider wherever you have both shots. Structural work such as taller retaining walls and decks can need a building permit, and saying plainly that you handle it is a trust signal in its own right.
Job types we build pages for
- Garden design and construction
- Paving and outdoor living areas
- Retaining walls
- Turf and irrigation
- Decks and pergolas
- Garden maintenance and clean-ups
- Native and coastal planting
- Commercial and strata grounds
How the SEO runs
- AuditTechnical health, mobile speed, current rankings and the competitors already winning your suburbs. Free, with no obligation, and you get first thoughts within one business day.
- ArchitectureA page for every job type (paving, retaining walls, turf and garden design) and every suburb you cover, linked so Google reads them as one authority on landscaping in your area.
- Profile + reviewsGoogle Business Profile set up for a service-area business, review link in your after-job text, every review answered.
- MeasureCall tracking and form tracking, so the monthly report shows calls and enquiries by page, not just rankings.
The “near me” effect. “Landscaping near me” draws about 2,400 searches a month across Australia, and “landscapers Melbourne” about 720. Those searches are decided by Google Business Profile and the searcher’s location, which is why the profile and the suburb pages are built together.Semrush Keyword Overview, Australia database, October 2026. Figures are estimated average monthly searches.
// 04 · 780 mPackages
What it costs, in writing
Fixed prices on the website, month to month on everything else. Every price on this page is the price on our packages pages; there is no tradie surcharge.
Websites for tradies
Custom WordPress, fixed price, written scope first. Essential (up to 6 pages) is built to go live in 4 weeks; Growth (up to 15 pages, $6,999 + GST) in 6 weeks. First year of managed hosting included.
- Tap-to-call, quote form and project gallery above the fold
- A page per job type and per suburb
- You own the site, the content and the data
Local SEO
Month to month, no lock-in. Keyword tracking for the suburbs you work, scheduled audits, on-page work, suburb pages and editorial links, reported in plain English every month.
- Early movement in 3 to 6 months, significant results in 6 to 12
- Rankings, calls and enquiries in one report
- Cancel any month
Google Business Profile
A one-off optimisation of your profile (categories, services, service areas, photos, review link, landing page), or ongoing management at $249 + GST a month with posts, photos and review replies handled for you.
- Built for service-area businesses that hide their address
- Review link you can text after every job
- Monthly report on calls, directions and website taps
Google Ads for tradies
Flat-fee management for search campaigns that only run in your suburbs and only for the jobs you want. Conversion tracking counts real calls and form fills, not clicks.
- Launch tier covers up to $3,000 a month in ad spend
- Weekly search-term clean-up
- You own the account
Mobile PageSpeed score before and after our speed work on a client site (PageSpeed Insights lab data, 16 October 2026). Tradie searches are mostly on phones, often on a patchy connection in a driveway; a slow page is a lost call.
// 05 · 960 mWhy Kraken
Why landscapers work with Kraken
One operator, start to finish
You deal with Joshua Bartlett, the owner, from the first call to every monthly report. No account managers, no juniors, no offshore hand-offs. The person who scopes the job builds it.
Fixed price, written first
Websites are quoted as a fixed scope and a fixed price before any work starts. SEO, Google Business Profile and Google Ads are month to month. If we cannot deliver a result you are happy with within the agreed website scope, you are not charged.
Local, and it shows
Kraken is based in Mount Martha. We know the difference between a Rosebud summer and a Somerville estate build, and the pages we write for you read that way. Every number we publish is sourced and dated.
Our sister business, Good Company Disability Services, is the first organic result on Google for “NDIS mentor” (checked in Australia, 12 October 2026). The same local-page method behind that result is what we apply to trades. Read the case study.
// 06 · 1140 mCoverage
Suburb pages for landscapers
We publish a page for each suburb we serve, with its own search data and local detail, and we build the same for you. These are ours.
Other trades
// 07 · 1320 mQuestions
Questions landscapers ask before they call
How long before SEO for a landscaping business shows results?
Expect early movement in 3 to 6 months and significant, measurable results in 6 to 12. “Landscaping Frankston” has a Semrush difficulty score of just 6, and Mount Eliza and Mount Martha are lower still, so suburb pages there can move quickly. Mornington is more contested and takes longer. We report rankings, calls and enquiries every month.
Do I need a new website, or can you work with my current one?
We audit first. If the current site is fast, mobile-friendly and editable, we add the service and suburb pages it is missing and keep going. If it is a slow template or a page builder nobody can edit, we rebuild it for a fixed price and redirect every old address so you keep the rankings you have.
What does a landscaping website cost?
Essential websites are $3,499 + GST (up to 6 pages, built to go live in 4 weeks) and Growth websites are $6,999 + GST (up to 15 pages, 6 weeks). Both include the first year of managed hosting, a written scope before work starts and full ownership when it launches.
My work is seasonal. Is SEO worth paying for in winter?
Yes, because rankings take months to build. Pages published in autumn and winter are ranking by the time spring enquiries peak. We plan content around your season, and Google Ads can be turned up for the busy months and down for the quiet ones.
I am not a photographer. How do we get good project photos?
Phone photos are fine if they are taken well. We give you a simple shot list (wide, detail, and before and after from the same angle), then compress, caption and tag every project by suburb and job type so the gallery works for search as well as for customers.
Tide’s right
Let’s get your landscaping business found first
Start with a free, no-obligation audit of your current site and Google Business Profile, or book a call with Joshua Bartlett. You will get a plain-English plan and a fixed price, and “you don’t need us” if that is the honest answer.