// 01 · 0 m · paintersTrades · painting
SEO for painters and websites that win the quote
Most people looking for a painter get three quotes. The painters who make the shortlist are the ones Google shows first and whose website looks as tidy as their work. We build painting websites and local SEO around the jobs and suburbs people actually search, then report quote requests, not clicks.
- $349a month for local SEO, no lock-inMonth to month
- $3,499+ GST fixed-price painting websitesWritten scope first
- 320searches a month for “painters frankston”Semrush, Australia, Oct 2026
Depth = km from Mount Martha
// 01 · 240 mThe market
Where the quotes start
Where painters are searched for, suburb by suburb.
The fish finder above plots every “painter + suburb” search we could measure, sized by monthly searches and placed by distance from our Mount Martha base. Frankston carries the volume, “painters Mornington Peninsula” covers the rest of the coast, and the individual Peninsula suburbs each draw a small, steady stream that almost nobody targets with a dedicated page.
Painting searches split into residential work (interior and exterior repaints, a house being readied for sale) and commercial or strata work. Homeowners compare quotes on trust: tidy job photos, a clear process and reviews that mention the clean-up. Property managers and builders want capacity, insurance and turnaround. The site carries both, on separate pages, so neither audience has to dig.
Related searches worth a page each
| Search | Phrase | Searches / month |
|---|---|---|
| painters melbourne | painters melbourne | 1,600 |
| painter frankston | painter frankston | 140 |
| house painter mornington peninsula | house painter mornington peninsula | 90 |
| Suburb | Phrase | Searches / month |
|---|---|---|
| Frankston | painters frankston | 320 |
| Mornington Peninsula | painters mornington peninsula | 210 |
| Mornington | painter mornington | 110 |
| Rosebud | painter rosebud | 20 |
| Mount Eliza | painter mount eliza | 20 |
| Dromana | painter dromana | 20 |
| Hastings | painter hastings | 20 |
| Somerville | painter somerville | 20 |
// 02 · 420 mThe vessel
What a painting website has to carry
A sonar pass over a painting website that does its job. The scan line crosses each element; tap one to see why it is there.
- Call and quote in the headerCall and quote buttons on every screen. Painting is rarely an emergency, so the quote button matters as much as the phone number.
- Service and area in the first line“House painters, Mornington Peninsula” in the headline beats a slogan about colour.
- Insurance and warranty up frontPublic liability insurance, your ABN, your workmanship warranty and the paint brands you use, with any accreditation you hold with them, in a strip near the top of every page.
- One page per job typeInterior, exterior, roof, deck, commercial and strata painting each get a page that answers preparation, timing and price ranges honestly.
- Reviews pulled from GoogleReal reviews, pulled through and answered. Reviews that mention punctuality and clean-up do more selling than five stars alone.
- A short quote form, with photosThree fields and an optional photo of the job. It lets you quote small jobs remotely and turn up to big ones prepared.
- Before-and-after by suburbFinished jobs captioned with the suburb and the colours used. They prove you are local and they rank for the suburb.
- Suburb pages, not a listA sentence listing suburbs ranks for nothing. A page for each suburb you cover, with local detail, ranks and converts.
// 03 · 600 mMethod
Built for painters, not adapted from a template
Trust before the quote
Painters are let into people’s homes, often while the owners are at work, so trust signals carry more weight than in most trades. The site shows your insurance, warranty terms, the products you use, how you protect floors and furniture and how you leave the site each day. Many older Peninsula homes were painted before 1970 and may carry lead-based paint, so a short, factual note on how you prepare those surfaces safely reassures the careful buyers who tend to spend the most.
Job types we build pages for
- Interior painting
- Exterior and weatherboard
- Roof painting and restoration
- Deck and fence staining
- Commercial painting
- Strata and body corporate
- Pre-sale repaints
- Colour consultations
How the SEO runs
- AuditTechnical health, mobile speed, current rankings and the competitors already winning your suburbs. Free, with no obligation, and you get first thoughts within one business day.
- ArchitectureA page for every job type (interior, exterior, roof and commercial painting) and every suburb you cover, linked so Google reads them as one authority on painting in your area.
- Profile + reviewsGoogle Business Profile set up for a service-area business, review link in your after-job text, every review answered.
- MeasureCall tracking and form tracking, so the monthly report shows calls and enquiries by page, not just rankings.
The “near me” effect. “Painters near me” draws about 4,400 searches a month across Australia, and “painters Melbourne” about 1,600. Those searches are decided by Google Business Profile and the searcher’s location, which is why the profile and the suburb pages are built together.Semrush Keyword Overview, Australia database, October 2026. Figures are estimated average monthly searches.
// 04 · 780 mPackages
What it costs, in writing
Fixed prices on the website, month to month on everything else. Every price on this page is the price on our packages pages; there is no tradie surcharge.
Websites for tradies
Custom WordPress, fixed price, written scope first. Essential (up to 6 pages) is built to go live in 4 weeks; Growth (up to 15 pages, $6,999 + GST) in 6 weeks. First year of managed hosting included.
- Tap-to-call, quote form and insurance details above the fold
- A page per job type and per suburb
- You own the site, the content and the data
Local SEO
Month to month, no lock-in. Keyword tracking for the suburbs you work, scheduled audits, on-page work, suburb pages and editorial links, reported in plain English every month.
- Early movement in 3 to 6 months, significant results in 6 to 12
- Rankings, calls and enquiries in one report
- Cancel any month
Google Business Profile
A one-off optimisation of your profile (categories, services, service areas, photos, review link, landing page), or ongoing management at $249 + GST a month with posts, photos and review replies handled for you.
- Built for service-area businesses that hide their address
- Review link you can text after every job
- Monthly report on calls, directions and website taps
Google Ads for tradies
Flat-fee management for search campaigns that only run in your suburbs and only for the jobs you want. Conversion tracking counts real calls and form fills, not clicks.
- Launch tier covers up to $3,000 a month in ad spend
- Weekly search-term clean-up
- You own the account
Mobile PageSpeed score before and after our speed work on a client site (PageSpeed Insights lab data, 16 October 2026). Tradie searches are mostly on phones, often on a patchy connection in a driveway; a slow page is a lost call.
// 05 · 960 mWhy Kraken
Why painters work with Kraken
One operator, start to finish
You deal with Joshua Bartlett, the owner, from the first call to every monthly report. No account managers, no juniors, no offshore hand-offs. The person who scopes the job builds it.
Fixed price, written first
Websites are quoted as a fixed scope and a fixed price before any work starts. SEO, Google Business Profile and Google Ads are month to month. If we cannot deliver a result you are happy with within the agreed website scope, you are not charged.
Local, and it shows
Kraken is based in Mount Martha. We know the difference between a Rosebud summer and a Somerville estate build, and the pages we write for you read that way. Every number we publish is sourced and dated.
Our sister business, Good Company Disability Services, is the first organic result on Google for “NDIS mentor” (checked in Australia, 12 October 2026). The same local-page method behind that result is what we apply to trades. Read the case study.
// 06 · 1140 mCoverage
Suburb pages for painters
We publish a page for each suburb we serve, with its own search data and local detail, and we build the same for you. These are ours.
Other trades
// 07 · 1320 mQuestions
Questions painters ask before they call
How long before SEO for a painting business shows results?
Expect early movement in 3 to 6 months and significant, measurable results in 6 to 12. “Painter Mornington” has a Semrush difficulty score of 11 and the smaller Peninsula suburbs have very little competition, so dedicated suburb pages can move quickly. We report rankings, calls and quote requests every month.
Do I need a new website, or can you work with my current one?
We audit first. If the current site is fast, mobile-friendly and editable, we add the service and suburb pages it is missing and keep going. If it is a slow template or a page builder nobody can edit, we rebuild it for a fixed price and redirect every old address so you keep the rankings you have.
What does a painting website cost?
Essential websites are $3,499 + GST (up to 6 pages, built to go live in 4 weeks) and Growth websites are $6,999 + GST (up to 15 pages, 6 weeks). Both include the first year of managed hosting, a written scope before work starts and full ownership when it launches.
Do painters need SEO if most of our work comes from referrals?
Referrals still search. Most people handed your name look you up before they call, and if a competitor’s site looks sharper, the referral can leak. SEO also fills the gaps between referral jobs, and suburb pages make it easy to pick up work close to where you already are.
Can you help us win more commercial and strata work?
Yes. Commercial buyers look for capacity, insurance, safety documentation and a record of similar jobs, so we build a separate commercial page with those details and a project list, and target the searches property managers and builders use.
Tide’s right
Let’s get your painting business found first
Start with a free, no-obligation audit of your current site and Google Business Profile, or book a call with Joshua Bartlett. You will get a plain-English plan and a fixed price, and “you don’t need us” if that is the honest answer.